This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

M&M Global TV

Media reviews 'once in a lifetime' chance for agencies, says MediaCom COO Toby Jenner

09 July 2015
Media reviews 'once in a lifetime' chance for agencies, says MediaCom COO Toby Jenner

The $25bn-worth of media business currently up for review represents a “once in a lifetime” opportunity for media agencies, according to MediaCom’s global chief operating officer Toby Jenner.

Speaking exclusively to M&M Global, Jenner said the huge number of accounts up for grabs – including the likes of Unilever, Sony, Coca-Cola and Procter & Gamble – will leave a lasting mark on the industry.

“I think this is once in a lifetime. I’ve never seen anything like it, and I don’t think we will in the next 25 years,” said Jenner.

“It’s a perfect storm, and it is indicative that clients are looking at what the future holds for them, and how to best address some of those challenges.

Reflecting on the first 12 months of MediaCom’s ‘Content and connections’ global positioning, Jenner said he hoped the agency could cultivate a reputation as being “at the forefront of thinking” and “at the top of its game”.

“You judge it by the business that you win and the business that you lose: we haven’t lost anything, and we’ve had a hugely successful year on the new business front, winning Mars and eBay,” he said.

“We’re pleased with where we are, but there is always more you can do.”

M&M Global also spoke to MediaCom’s LatAm chief executive Fernando Silva, who said that the region is catching up with mature markets in the adoption of technology and digital media.

“[LatAm] is a region that will follow what is happening in North America, or the UK or France, but technology-wise we are catching up faster,” said Silva.

“Years ago, it used to take three or four years for [new technology] to get into the region. Now this is taking a shorter period of time. The societies [that find social media most] appealing to social are the Latins, social is massive and very relevant.

“Even though open television is still relevant, it is losing audiences, and those audiences are switching to mobile and digital.”

Alex Brownsell, London

Comments  

Add comment

You must be signed in to comment. Click here to sign in

Email

Close [x]

The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.

More videos

Andrew Hirsch: John Brown's acquisition by Dentsu will 'open a lot more doors for us' Andrew Hirsch: John Brown's acquisition by Dentsu will 'open a lot more doors for us' 16 July 2015 - Andrew Hirsch, chief executive of John Brown Media Group, talked to M&M Global about the company's acquisition by Dentsu Aegis Network, the partnership with iProspect and how the deal opens previously closed client doors. Starcom's Mike Amour: ‘Media agencies have a better opportunity than anyone to reinvent future’ Starcom's Mike Amour: ‘Media agencies have a better opportunity than anyone to reinvent future’ 14 July 2015 - Media agencies have a better opportunity than “anyone else in the industry to reinvent the future for our clients”, according to Starcom MediaVest APAC president Mike Amour. Matt Teeman, commercial director at Bloomberg: 'Taking data into the public space is key' Matt Teeman, commercial director at Bloomberg: 'Taking data into the public space is key' 09 July 2015 - Matt Teeman, commercial director at Bloomberg reveals how the media owner is taking its 'crunched data' and utilising it for today's content obsessed consumer. Media reviews 'once in a lifetime' chance for agencies, says MediaCom COO Toby Jenner Media reviews 'once in a lifetime' chance for agencies, says MediaCom COO Toby Jenner 09 July 2015 - The $25bn-worth of media business currently up for review represents a “once in a lifetime” opportunity for media agencies, according to MediaCom’s global chief operating officer Toby Jenner. SapientNitro European MD Nigel Vaz: ‘Industry segments are starting to collapse and move very fluidly' SapientNitro European MD Nigel Vaz: ‘Industry segments are starting to collapse and move very fluidly' 09 July 2015 - SapientNitro European managing director Nigel Vaz tells M&M Global's Jeremy King about the agency’s acquisition by Publicis Groupe and how for clients digital is no mere marketing adjunct but a potentially game-changing aspect of their business. IPG global CEO Michael Roth: ‘It’s important to stay ahead of the curve’ IPG global CEO Michael Roth: ‘It’s important to stay ahead of the curve’ 08 July 2015 - Interpublic Group global chief executive Michael Roth reveals his “secret sauce” for success. A warning to Apple - online radio is 'fantastically hard', says Pandora co-founder A warning to Apple - online radio is 'fantastically hard', says Pandora co-founder 07 July 2015 - Pandora Radio co-founder Tim Westergren warns newcomers like Apple the online radio space will be far from straight-forward. MEC’s global boss Charles Courtier on talent: ‘Sometimes we forget about strategic brains’ MEC’s global boss Charles Courtier on talent: ‘Sometimes we forget about strategic brains’ 07 July 2015 - Attracting and nurturing talent is both an opportunity and a challenge for media agencies, says MEC worldwide chief executive Charles Courtier. MediaMath CRO Erich Wasserman: 'If any of us are stagnating, we are probably losing' MediaMath CRO Erich Wasserman: 'If any of us are stagnating, we are probably losing' 06 July 2015 - A “robust” debate on the future of the media industry must go on, believes MediaMath’s Erich Wasserman, and those businesses not focused on the future risk “losing” their place. ZenithOptimedia CEO Steve King: 'I’ve never known a time of such energetic change' ZenithOptimedia CEO Steve King: 'I’ve never known a time of such energetic change' 06 July 2015 - The relatively “serene” growth in the global advertising belies an unprecedented time of “energetic change” in the industry, according to ZenithOptimedia global chief executive Steve King.