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Strap 2

Cannes Lions 2015: Sarah Personette, Facebook

Facebook's head of global business marketing Sarah Personette talks to M&M Global about data, diversity and her decision to return to the social media giant.

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Andrew Hirsch: John Brown's acquisition by Dentsu will 'open a lot more doors for us' Andrew Hirsch: John Brown's acquisition by Dentsu will 'open a lot more doors for us' 16 July 2015 - Andrew Hirsch, chief executive of John Brown Media Group, talked to M&M Global about the company's acquisition by Dentsu Aegis Network, the partnership with iProspect and how the deal opens previously closed client doors. Starcom's Mike Amour: ‘Media agencies have a better opportunity than anyone to reinvent future’ Starcom's Mike Amour: ‘Media agencies have a better opportunity than anyone to reinvent future’ 14 July 2015 - Media agencies have a better opportunity than “anyone else in the industry to reinvent the future for our clients”, according to Starcom MediaVest APAC president Mike Amour. Matt Teeman, commercial director at Bloomberg: 'Taking data into the public space is key' Matt Teeman, commercial director at Bloomberg: 'Taking data into the public space is key' 09 July 2015 - Matt Teeman, commercial director at Bloomberg reveals how the media owner is taking its 'crunched data' and utilising it for today's content obsessed consumer. Media reviews 'once in a lifetime' chance for agencies, says MediaCom COO Toby Jenner Media reviews 'once in a lifetime' chance for agencies, says MediaCom COO Toby Jenner 09 July 2015 - The $25bn-worth of media business currently up for review represents a “once in a lifetime” opportunity for media agencies, according to MediaCom’s global chief operating officer Toby Jenner. SapientNitro European MD Nigel Vaz: ‘Industry segments are starting to collapse and move very fluidly' SapientNitro European MD Nigel Vaz: ‘Industry segments are starting to collapse and move very fluidly' 09 July 2015 - SapientNitro European managing director Nigel Vaz tells M&M Global's Jeremy King about the agency’s acquisition by Publicis Groupe and how for clients digital is no mere marketing adjunct but a potentially game-changing aspect of their business. IPG global CEO Michael Roth: ‘It’s important to stay ahead of the curve’ IPG global CEO Michael Roth: ‘It’s important to stay ahead of the curve’ 08 July 2015 - Interpublic Group global chief executive Michael Roth reveals his “secret sauce” for success. A warning to Apple - online radio is 'fantastically hard', says Pandora co-founder A warning to Apple - online radio is 'fantastically hard', says Pandora co-founder 07 July 2015 - Pandora Radio co-founder Tim Westergren warns newcomers like Apple the online radio space will be far from straight-forward. MEC’s global boss Charles Courtier on talent: ‘Sometimes we forget about strategic brains’ MEC’s global boss Charles Courtier on talent: ‘Sometimes we forget about strategic brains’ 07 July 2015 - Attracting and nurturing talent is both an opportunity and a challenge for media agencies, says MEC worldwide chief executive Charles Courtier. MediaMath CRO Erich Wasserman: 'If any of us are stagnating, we are probably losing' MediaMath CRO Erich Wasserman: 'If any of us are stagnating, we are probably losing' 06 July 2015 - A “robust” debate on the future of the media industry must go on, believes MediaMath’s Erich Wasserman, and those businesses not focused on the future risk “losing” their place. ZenithOptimedia CEO Steve King: 'I’ve never known a time of such energetic change' ZenithOptimedia CEO Steve King: 'I’ve never known a time of such energetic change' 06 July 2015 - The relatively “serene” growth in the global advertising belies an unprecedented time of “energetic change” in the industry, according to ZenithOptimedia global chief executive Steve King.
 

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