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JWT buys majority stake in Australian digital agency Webling

27 August 2015
JWT buys majority stake in Australian digital agency Webling

WPP creative agency J. Walter Thompson has acquired a majority stake in Australian digital agency Webling, as the group looks to boost its presence in the “fast-growth” market.

Set up in 2004, Sydney-based Webling counts Coca-Cola, Google, Acer and Fuji Xerox among its clients. Its revenues for the year ending 30 June totalled A$4.4m ($3.15m).

The agency claims to offer an end-to-end service, covering all digital channels from web and mobile to digital OOH and experiential. Its work has been awarded prizes at the IAB and the Festival of Media Awards.

WPP said its Australia and New Zealand businesses generate revenues of $1.2bn and employ over 4,000 people.

Earlier this week, WPP revealed it is on track to reach its 2015 full-year targets, despite a turbulent global economy impacted by a slow-down in the Chinese market.

The group’s half-year results showed like-for-like net sales growth of over 3% on the previous year, including stronger-than-expected growth in North America.

WPP also insisted it was seeing a “continued strong performance” in new business, despite the current “tsunami” of global media reviews.

Alex Brownsell, London

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