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Mindshare wins Booking.com's US and Canada business

20 August 2015
Mindshare wins Booking.com's US and Canada business

Mindshare has won Booking.com’s media planning and buying business in the US and Canada, beating off competition from incumbent Wieden + Kennedy.

According to a report in AdWeek, Booking.com spent $91.5m on media in the US in 2014 (Kantar Media) and $5.8m in Canada (Nielsen and Evaliant).

Manuel Douchez, Booking.com’s brand director, said: “The Mindshare team impressed us with their people, research and insights, which we hope will lead to a groundbreaking media strategy that will drive differentiation for the Booking.com brand.”

Mindshare pitched against Wieden + Kennedy, which handles the creative account for Booking.com parent The Priceline Group’s www.pricelinegroup.com.

Booking.com was founded in 1996 in the Netherlands and was acquired by Priceline in 2005.

Ben Bold, London

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