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Google unveils ‘simple, uncluttered, colourful, friendly’ new logo

02 September 2015
Google unveils ‘simple, uncluttered, colourful, friendly’ new logo

Google yesterday (1 September) updated its globally-renowned brand design for the first time since 2013.

The 17 year-old company’s latest rebrand is designed to reflect consumers’ changing usage habits, from desktop screen at the brand’s inception to the range of devices used today.

“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you,” reads a Google statement.

The new branding incorporates a colourful microphone logo for those who prefer to talk, plus the classic little blue ‘g’ icon is getting upgraded to a four-colour ‘G’ to match the logo.

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others.

“We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

These updates come following last month’s announcement of the formation of Alphabet, a collection of companies which will replace Google Inc. as the publically trading entity.

Anna Dobbie, London

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