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campaigns

Mcdonalds - Quality Scouts Mcdonalds - Quality Scouts McDonalds release their new "Quality Scout" campaign led by former rugby player and Celebrity MasterChef winner, Phil Vickery, in order to shed some light on its supply chain. Sprite – Camouflage Sprite – Camouflage When your brand message is an abstract concept such as authenticity and self-expression, getting that across in a 30-second ad spot for a global audience is not easy. Sprite claims to have attacked the challenge by covering actors with 225kg of body paint. Burj Al Arab – Leave the Ordinary Behind Burj Al Arab – Leave the Ordinary Behind In the inaugural year of the BRAVES brand video awards, which recognise high-quality video advertising, the Jumeirah Group scooped two prizes in the campaign category, winning Best Adaptation of a TV Ad and the Grand Prix award for its ‘Leave the Ordinary Behind’ campaign. Mediacom – ‘Tea Time – Muslims, your nice neighbour next door’ Mediacom – ‘Tea Time – Muslims, your nice neighbour next door’ Norway’s Antirasistisk Senter exploited the nation’s love of tea in a campaign by Norwegian agency Dinamo Reklamebyrå and Mediacom to fight anti-Islamic sentiment. It swept the board at The Festival of Media Global Awards this year. By David Hing Doritos – ‘Crash the Super Bowl’ Doritos – ‘Crash the Super Bowl’ Doritos has proved that you don’t need a massive Hollywood-scale budget to create successful and memorable ads with its ‘Crash the Super Bowl’ crowdsourcing competition. Axe – ‘Unleash the Chaos’ Axe – ‘Unleash the Chaos’ Unilever’s global campaign marks the arrival of its Axe Anarchy fragrance, the Axe brand’s first fragrance available in versions for men and women.
 
 

MEDIA OWNER RANKINGS

  media owner rankings

To help you decide which media owner to book your business with, these Media Owner Rankings provide an overview of media owner performances, according to their reach and against the standard industries currencies - Synovate's EMS & PAX and Ipsos' Business Elite series.

M&M's Best International Sales Teams 2011

Judged by agencies and based on five criteria, as part of M&M's annual Sales Team Benchmarking survey

Multi-platform solutions: CNN
Flexibility: Fox One Stop
Professional: BBC World
Creative: MTV
ROI/Research: Euronews
Multi-platform solutions: Bloomberg Businessweek
Flexibility: Fortune
Professional: Wall Street Journal
Creative: Metro Int
ROI/Research: Bloomberg Markets
Multi-platform solutions: MSN
Flexibility: MSN
Professional: Yahoo!
Creative: MSN
ROI/Research: Google
Multi-platform solutions: JCDecaux
Flexibility: CBS Outdoor
Professional: Clear Channel
Creative: JCDecaux
ROI/Research: Clear Channel
 

The Shortcut

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Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.