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Interviews

My life in advertising: Andrew Hawkins My life in advertising: Andrew Hawkins 25 August 2015 - Former Ogilvy & Mather adman Andrew Hawkins, now managing director at Doner UK , on why he won't be "reaching out" to anyone any time soon. Crane.tv's Constantin Bjerke on why ‘make it go viral’ is the worst possible content brief Crane.tv's Constantin Bjerke on why ‘make it go viral’ is the worst possible content brief 19 August 2015 - Advertisers the world over are turning to content to better connect with consumers ignoring digital advertising – but it is not a strategy that will work for every brand. Xaxis places bet on 'outcome' pricing model with Light Reaction division Xaxis places bet on 'outcome' pricing model with Light Reaction division 17 August 2015 - Xaxis’ performance marketing “incubator” Light Reaction may have significant impact on the pricing models used by media agencies, according to the unit’s boss Paul Dolan. My life in advertising: Ross Webster My life in advertising: Ross Webster 10 August 2015 - Ross Webster, managing director, international sales, at The Weather Channel, reflects on the growing "speed of opportunity" in media. My life in advertising: Paul Frampton My life in advertising: Paul Frampton 31 July 2015 - Paul Frampton, managing director at Havas Media Group, reflects on the importance of good content, and why he would ban the term 'native advertising'. Location-based marketing: A Q&A  with AdNear's Ken Parnham Location-based marketing: A Q&A with AdNear's Ken Parnham 16 July 2015 - Location intelligence platform AdNear recently announced its expansion into Europe and the appointment of Ken Parnham as general manager for the region. He speaks to M&M Global. GroupM CIO Cary Tilds: 'Innovation is not defensive - this is an offensive game' GroupM CIO Cary Tilds: 'Innovation is not defensive - this is an offensive game' 29 June 2015 - Advertisers must learn to go on the attack with investments in technology and data, says GroupM’s chief innovation officer Cary Tilds. Ideas driven by ‘deep human insight’ are the key to successful brands, says J&J global marketer Ideas driven by ‘deep human insight’ are the key to successful brands, says J&J global marketer 10 June 2015 - With more competition arising from around the world, big brand owners are having to adopt global marketing strategies to stay on top. M&M Global spoke to two senior marketing figures to find out how this is affecting their media choices. How to impress an M&M Global Awards 2015 judge How to impress an M&M Global Awards 2015 judge 09 June 2015 - Leopoldo Frederic, analytics and insight director for MEC in Argentina, and a judge at the M&M Global Awards 2015, outlines his ideal media awards case study. Jaguar's Ian Armstrong: 'Every link in the media chain has to be strong' Jaguar's Ian Armstrong: 'Every link in the media chain has to be strong' 05 June 2015 - Jaguar is looking to strengthen its brand appeal with the return of its ‘Good to be Bad’ campaign, starring Hollywood actors Tom Hiddleston and Nicholas Hoult.
 

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Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.