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Brand & Agency News

SC Johnson consolidates global media buying account into PHD SC Johnson consolidates global media buying account into PHD 15 May 2015 - Household goods company SC Johnson has consolidated its estimated $500m global media buying account into Omnicom’s PHD. L'Oreal appoints Maxus to Nordics account L'Oreal appoints Maxus to Nordics account 20 October 2014 - L’Oreal has appointed Maxus to handle its media across the Nordics region, following a four-month review of the account. Publicis Groupe takes 20% stake in ad-tech firm Matomy Publicis Groupe takes 20% stake in ad-tech firm Matomy 13 October 2014 - Publicis Groupe has acquired 20% of Matomy’s shares, a digital performance-based advertising company. eBay to launch its first ever global campaign eBay to launch its first ever global campaign 10 October 2014 - EBay is to launch its first ever global campaign under the strapline “Shop the World”, ahead of the key Christmas trading period. Publicis Groupe acquires Italian social media agency Ambito5 Publicis Groupe acquires Italian social media agency Ambito5 01 October 2014 - Publicis Groupe has acquired Italian social media agency Ambito5. It will become fully integrated into Saatchi & Saatchi Italy as part of the deal. Grey creates its first global campaign for Volvo Grey creates its first global campaign for Volvo 30 September 2014 - Grey London has created its first global campaign for Swedish car brand Volvo since winning the account in December last year. Starbucks launches first global brand campaign Starbucks launches first global brand campaign 29 September 2014 - Coffee giant Starbucks is launching its first global brand campaign under the strapline “Meet me at Starbucks”. The Exchange Lab launches new programmatic platform The Exchange Lab launches new programmatic platform 25 September 2014 - The Exchange Lab has launched a new programmatic platform, Proteus, which aims to provide clients with a holistic view of the global programmatic marketplace. GroupM acquires 49% of Haworth Marketing + Media GroupM acquires 49% of Haworth Marketing + Media 23 September 2014 - GroupM has acquired 49% of US media agency Haworth Marketing + Media, the latest in a series of recent acquisitions by parent company WPP. WPP acquires Chinese social media agency Teein WPP acquires Chinese social media agency Teein 22 September 2014 - WPP’s digital agency VML has agreed to acquire Teein, a leading social media agency in China.
 

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Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.