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Account Moves

Starcom scoops $600m consolidated Kraft Heinz US media account Starcom scoops $600m consolidated Kraft Heinz US media account 01 September 2015 - Publicis Groupe’s Starcom has won the consolidated US media agency business for Kraft Heinz, just days after winning the global media duties for Visa. Visa picks Publicis' Starcom for global media account Visa picks Publicis' Starcom for global media account 25 August 2015 - Visa has handed its global media duties to Starcom MediaVest Group (SMG), winning the account from OMD. Coca-Cola hires trio of WPP agencies for next global campaign Coca-Cola hires trio of WPP agencies for next global campaign 17 August 2015 - Coca-Cola has appointed three agencies to create a new global brand campaign for the soft drinks brand. DHL consolidates global media account into MEC DHL consolidates global media account into MEC 17 August 2015 - DHL has placed its European media business into MEC, reportedly following a final pitch against Dentsu Aegis Network agency Carat. PHD beats Mindshare to $59m Unilever Australia media account PHD beats Mindshare to $59m Unilever Australia media account 14 July 2015 - Unilever has appointed PHD to handle its $59m media planning and buying account in Australia and New Zealand, splitting with GroupM agency Mindshare. Eurostar appoints Dentsu Aegis Network's iProspect to media account Eurostar appoints Dentsu Aegis Network's iProspect to media account 13 July 2015 - Eurostar, the high-speed rail link between the UK and continental Europe, has consolidated its global media and digital arrangements into Dentsu-Aegis Network. PHD appointed to manage Ferrero media in emerging markets PHD appointed to manage Ferrero media in emerging markets 04 June 2015 - Italian confectioner Ferrero has appointed PHD for its media duties in emerging markets. Tesco appoints MediaCom to $140m media account Tesco appoints MediaCom to $140m media account 30 April 2015 - MediaCom has won Tesco’s estimated £90m ($140m) media planning and buying, ending the brand’s long-standing relationship with IPG Mediabrands’ Initiative. BA appoints SapientNitro to creative tech and social media business BA appoints SapientNitro to creative tech and social media business 23 April 2015 - British Airways has appointed SapientNitro to manage the airline’s creative technology and social media business. Samsung Europe appoints DigitasLBi as content partner agency Samsung Europe appoints DigitasLBi as content partner agency 17 April 2015 - Samsung Europe has appointed global marketing and tech agency DigitasLBi as its European digital content partner agency.
 

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Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.