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Account Move

Visa picks Publicis' Starcom for global media account

25 August 2015
Visa picks Publicis' Starcom for global media account

Visa has handed its global media duties to Starcom MediaVest Group (SMG), winning the account from OMD.

The payments company called a review of its global media arrangements in April, its first in seven years.

A Visa spokesperson told M&M Global: "As part of our regular business practice, Visa consistently evaluates how we do business and, as such, conducted a global media agency review to ensure we have the right mix of support to meet our brand and marketing goals.

"We just concluded our review and have awarded Starcom the position of global media agency supported by Social Code for digital in North America.”

Visa spent $113m on measured media in the US in 2014.

SMG declined to comment on the story.

News of Visa’s review in April followed the earlier announcement that Antonio Lucio, who was appointed as the Visa’s first global chief marketing officer in 2007, was leaving the company to join HP in the same role. At the time of his leaving he held the position of chief brand officer.

Visa is one of the first advertisers to allocate its media business in what has been dubbed ‘Mediapalooza’ – with the likes of Unilever, Procter & Gamble, Johnson & Johnson and L’Oreal all putting accounts up for pitch.

Alex Brownsell, London


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