This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.


Publicis Groupe takes 20% stake in ad-tech firm Matomy

13 October 2014
Publicis Groupe takes 20% stake in ad-tech firm Matomy

Publicis Groupe has acquired 20% of Matomy’s shares, a digital performance-based advertising company.

Publicis will acquire the shares at 227p and has also been granted the option of acquiring a further 4.9% within the next 45 days at the same price.

Founded in 2007 and headquartered in Tel Aviv, Matomy has a market capitalisation of $327m. It boasts a global client base of over 1,600 companies, including American Express, HSBC and Experian.

For the three-year period ended December 31 2013, Matomy’s revenues increased from $106.7m to $193.5m, a capitalised growth rate of 34.7%, due to the heavy surge in mobile and video demand.

Matomy chairman Ilan Shiloah said: “Our vision is to build the best performance media company in the world, and together with Publicis Groupe becoming our largest shareholder, we will be able to create a more mature and sustainable ecosystem.”

Maurice Lévy, chairman and CEO of Publicis Groupe, added: “Tel-Aviv is second only to the Silicon Valley in technological innovation and patents.

Matomy is fuelled by the innovators and technology experts of Israel and has quickly risen to the top of this important market by creating a world leading, state of the art platform.”

Since completing its initial public offering on the London Stock Exchange earlier this year Matomy has seen its first-half net profit quadruple.

Related Stories:
Paulo Giovanni appointed chairman of Publicis Worldwide in Brazil
Publicis CEO Maurice Lévy to stay in place until 2017
Publicis Groupe and Adobe create strategic partnership

Laura Bracher, London


Add comment

You must be signed in to comment. Click here to sign in


Close [x]

The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.

Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.