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Publicis Groupe acquires Italian social media agency Ambito5

01 October 2014
Publicis Groupe acquires Italian social media agency Ambito5

Publicis Groupe has acquired Italian social media agency Ambito5.

Founded in 2003 by Max Brondolo, the agency claims to create, develops and activates social experiences for brands. Ambito5’s brand portfolio includes Costa Cruises, Barilla, DirectLine, L’Oreal, Decathlon and Swatch.

The agency has been closely partnered with Saatchi & Saatchi Italy on key clients including Toyota, Lexus, Enel and Procter & Gamble since 2011 and will become fully integrated into the group as part of the deal.

Current general manager of Ambito5, Giuseppe Mayer, will maintain his role, while founder Max Brondolo will take on the role of president of the board of directors.

Saatchi & Saatchi Italy’s chief executive Giuseppe Caiazza will become a member of the board of directors with delegation of powers.

Giuseppe Caiazza, chief executive of Saatchi & Saatchi Italy and Saatchi & Saatchi + Duke France, and head of automotive business for Saatchi & Saatchi EMEA, said: “We are confident that this addition will further strengthen our creative and digital leadership in Italy, allowing us to develop ideas together with our clients to engage and excite an increasing number of people around the world.”

Brondolo added: “Today, becoming part of the Saatchi & Saatchi Worldwide network is as exciting as it was when I founded Ambito5 10 years ago. A future of great creative work together in an inspiring and engaging environment is ahead of us.”

Laura Bracher, London

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