This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

Account moves and pitches

A round-up of key account moves - on a quarterly and monthly basis.

Agency Superleague Rankings: Q1

Measuring agencies on their strenght in winning business worth $10m+

Rank Agency Key local wins Key regional/global wins Approx value ($m)
1 SMG China Telecom (China); P&G (France); Walt Disney (US)
Yahoo (Asia); Microsoft (Global) 2,525
2 UM
General Mills; Vattenfall (Europe); Microsoft; South African Tourism (Global)
1,594
3 Carat Walt Disney (Canada); Asda (UK); Findus Group (Italy); Coca-Cola (South & East Africa); BMW Group (France); Mahou San Miguel (Spain); Home Depot (US)
Ebay (Europe); Korea Tourism (APAC) 744
4 ZO
L'Oreal; Film District; JP Morgan Chase/ United Cards; H&M (US); Puleva; Banco Financiero y de Ahorro (Spain); Bank of Communications; 360buy (China); Reckitt Benckiser (India)
550
5 Initiative Hasbro; PETCO; Hyundai Eastern Region Dealership (US)
Vattenfall (EMEA); Dow (UK)
285
6 OMD Virgin Media (UK); eHarmony (US)
Levi's (Global) 250
7 Mediacom Mars-Wrigley; Yum! Brands (Canada); DFS Furniture (UK)
Findus Group (Europe) 236
8 MEC Everything Everywhere (UK); Beiersdorf (Russia)

179
9 PHD Esprit (Germany) Papermate; Grocery Manufacturers Association (US)
160
10 Mindshare Unilever (Aus)
Hong Kong Tourism Board (Global)
115
Source: Agency & industry reporting for account wins announced between 1 January 2011 and 31 March 2011; total value only takes into account wins worth $10m+

The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.

Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.