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Industry opinion on media and marketing topics

Four tips for breaking into the APAC market Four tips for breaking into the APAC market 27 August 2015 - Western brands with the right approach can succeed in Asia, writes Mark Haviland, managing director at Rakuten Marketing Europe. Ad blocking is here to stay – so let’s rethink our approach Ad blocking is here to stay – so let’s rethink our approach 25 August 2015 - Ad blocking is here to stay, so the work on improving the industry's approach needs to start now, writes Maxus strategist Daniel Da Costa. Five key pillars to a winning content strategy Five key pillars to a winning content strategy 11 August 2015 - A content strategy is massive undertaking, but the results are equally rewarding, writes Marcus Stoll, head of marketing EMEA at NewsCred. Innovation as a term has been corrupted Innovation as a term has been corrupted 10 August 2015 - Stephen Morgan, MD Europe of digital transformation business Squiz, explains how marketers can spearhead the rebirth of real innovation. Amazon’s deal with Top Gear is indicative of a global trend Amazon’s deal with Top Gear is indicative of a global trend 06 August 2015 - Having the former Top Gear trio on-board gives Amazon a real string to its bow, writes Nick Gill, planning director at Doner Beyond the basics, introducing intelligent brand safety Beyond the basics, introducing intelligent brand safety 06 August 2015 - Smart brand planning using semantic technology uncovers and avoids the hidden dangers within content, writes by Nick Welch, business development director at ADmantX. What the death of Cecil the lion tells us about social media What the death of Cecil the lion tells us about social media 06 August 2015 - The outcry around Cecil the lion offers a lesson in the creation compelling stories, writes Nigel Hollis, executive vice president and chief global analyst at Millward Brown. Neuroscience in marketing: separating fact from fiction Neuroscience in marketing: separating fact from fiction 05 August 2015 - Getting inside consumers' heads will help advertisers to deliver the right campaigns, writes Heather Andrew, UK CEO of consumer neuro-research specialists Neuro-Insight. Global marketers realise the power of location to supercharge mobile campaigns Global marketers realise the power of location to supercharge mobile campaigns 03 August 2015 - Theo Theodorou, head of EMEA at xAd, the global location marketplace, explains that a new breed of marketer is emerging - and they’re basing their campaigns on location data to gain competitive advantage Six steps to a successful international communications campaign Six steps to a successful international communications campaign 30 July 2015 - How advertisers and agency planners can successfully navigate their way through the international communications planning process, by Sonia Marguin, head of research at Euronews and a board member of inTV.