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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • It's not just business - it's personal

    20 May 2015

     

    Mondays. They seem to come round quicker than ever.

    As we settle into our workday routines, I wonder how many of us have taken the opportunity to get some personal headspace over the weekend? We know that the idea of a nine to five working day has long flown out the window, so it will come as no surprise that the working week for many can now blur into our official days off.

    What might be more surprising is the fact that what might previously have been seen as an intrusion into our personal lives is now something that ...

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    Posted by: Bloggers' Gallery

  • Outdoor advertising and programmatic execution: the perfect clash of established order and provocative upstart?

    15 May 2015

     

    Market-making cooperation is needed to create the trading infrastructure of the future, writes Mungo Knott, head of insight at Primesight.

    Making more sense of more data, more quickly and with less human interaction between the strategy and the display of the ad has been the driving mantra behind the rise of programmatic. It has bought the data crunchers and code writers out of the backroom and into the kitchen, as they are welcomed into the heart of the ad-media party.

    Yet outdoor advertising is structurally resistant to change. It is a medium which relies for the creation of around ...

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    Posted by: Bloggers' Gallery

  • Attribution modelling – Cause for concern or for the cause?

    10 May 2015


    James Aitken is CEO and co-founder of The Exchange Lab. Prior to that James founded ad network MediaBrokers in 2001 and ad serving technology company Atlas Europe, both of which were acquired by aQuantive in 2006 and Microsoft in 2007.

    Attribution is seen by many as the holy grail of marketing, but getting it right in a multi-device world is not easy. The goal of attribution is to understand and apply value to different marketing touch points and assess the value in each of these events. It’s what all marketers should be striving for and it holds the key to ...

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  • Media gets its day in the sun

    05 May 2015

     

    Tom Denford, CEO of global media cosultant ID Comms, shares his experiences of the largest-ever gathering of US marketing procurement experts.

    For years the US has been in denial about rebates. In fact some people still are despite the rumblings and rows that have been going on this year.

    So where better to take the temperature on that debate than in Phoenix, Arizona alongside 700 marketing procurement leaders at the annual Association of National Advertisers (ANA) conference on Advertising Financial Management.

    Last year’s AFM saw media issues confined to a 40-minute panel at the end of a three-day conference. ...

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