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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Why many digital publishers still face a long road to success

    31 March 2015

     

    Publishers must reconsider the role they aim to fulfil, writes Russell Pierpoint, managing director at Evolved Media Solutions.

    Just a few years ago, the rise of digital magazines was thought to have given the traditional publishing industry a reprieve from its long term decline. However, it seems that this was only temporary, as figures suggest digital magazines are not taking up the slack of print decline, either in terms of circulation or revenue.

    After the initial excitement and hype around launching digital publications, many publishers lost heart when they found that their digital magazines weren’t bringing in a whole ...

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  • It’s the right time to invest in media training

    30 March 2015

     

    As media becomes a more important lever for brand success, marketers need to ensure they truly understand the landscape and the opportunity. ID Comms' Tom Denford explains.

    I have worked in media around the world for the last 20 years and I can honestly say my rate of learning has never been greater. Today there is so much new stuff to know about and so many more ways to find out about it.

    One simple scroll through my Twitter feed usually presents an overwhelming amount of new stuff to know about. I sympathise with senior marketers who feel that ...

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  • The future of programmatic TV

    24 March 2015

     

    Chris Dobson, executive chairman at The Exchange Lab, and a speaker at this year’s Festival of Media Asia Pacific in Singapore, considers the potential of programmatic TV.

    The introduction of the television set changed the way people consume media by bringing the written word to life and allowing viewers to see, hear, and share emotions through visual entertainment. The engagement and emotional connection holds the same power today, but now takes place across multiple screens.

    Looking at the media landscape, digital media’s share of ad spend is predicted to continue its growth trajectory and by 2018 will overtake TV ...

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  • Four easy steps to correct badly placed ads

    20 March 2015

     

    Andrew Buckman, MD, EMEA at OpenX, offers advice for advertisers wishing to avoid the embarrassment of misplaced ads.

    Ad misplacement is a nightmare for any brand. When a banner for a steak house is displayed next to an article about red meat causing heart disease, or a video ad introducing a new supercar appears under a report on a speed-related road traffic accident, a carefully designed ad campaign suddenly can become an expensive way to damage – rather than bolster – a brand.

    While viewability and fraud are more frequently discussed in relation to ad delivery quality, brand safety ...

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  • Lessons in leadership from CEOs and founders at SXSW

    18 March 2015

     

    Richard Stokes, global marketing and new business director at Maxus, outlines lessons in leadership from this year's SXSW Interactive in Austin, Texas.

    SXSW is as huge and sprawling as its home state of Texas. Tens of venues with, at times, 40 concurrent talks. Self-curation is vital, but, even after some in depth speaker research, sessions can be hit and miss. At Maxus we used a wisdom of crowds approach, with our WhatsApp group in a frenzy of debate in the key minutes before sessions started.

    With this overwhelming choice in front of me, I opted to head to talks ...

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  • SXSW: In search of a higher purpose

    18 March 2015

    Nick Vale, global head of planning at Maxus, reflects on the joys of getting uncomfortable at the annual SXSW Interactive festival in Austin, Texas.

    To attempt to pull a singular topic or even a range of topics from the maelstrom of ideas that is SXSW is futile; capturing the current of ideas, their spirit and essence and packaging them up to bring home is invaluable.

    My personal hope was that the festival would this year go beyond tech (and the repetitive repurposing of tech) in all its GoPro-enabled, drone-delivered 3D-printed glory, and deliver a call to arms to an industry ...

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  • SXSW is about breaking in, not breaking out

    16 March 2015

     

    Angela Jones, head of communications planning, West Coast, Maxus US, outlines the highlights from this year’s SXSW Interactive festival in Austin, Texas.

    Every year I get asked for the big news and innovations coming out of SXSW. And every year, I respond with a big, fat contemptuous (and likely disappointing) ‘No!’ I really shouldn't be such a judgmental jerk.

    Unless you’ve experienced SXSW, you could easily believe it is just another large trade show, littered with fancy product/brand launches and glossy innovation announcements. And unfortunately, this myth is perpetrated by a large portion of attendees who attempt to distil ...

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  • The disappearance of the “offline world” and what it means for brands

    09 March 2015

    Amit Kotecha, head of marketing EMEA at Quantcast and judge at this year's Festival of Media Global Awards discusses the shift from physical shops to e-commerce and what it means for brands.

    The decline of physical shopping experiences has been well-documented across many of the western markets. Consumers in the US and the UK admit to spending roughly 11 hours online each day, and globally around 35% of purchases are made online. This trend is even more prevalent within younger age groups, and as technology increasingly plays a bigger part in our lives we should expect to see fewer retail ...

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  • Publishers, the time to tackle the mobile programmatic challenge is now

    09 March 2015

    Ahead of the Festival of Media Asia, March 22-24 in Singapore, Matt Von der Muhll, managing director, Asia Pacific, at SpotXchange, examines the rise of programmatic mobile video.

    The only constant is change, and nowhere is that more apparent than in the digital ad ecosystem. Just as the web disrupted print and television, mobile is now disrupting the web.

    In response, publishers are increasingly adopting a mobile-first strategy. With such a digitally in-tune audience, the Asia Pacific region represents a tremendous growth opportunity for video advertising on mobile.

    One of the trends we see is the use of mobile ...

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  • MWC day 3: what’s on agencies minds at MWC?

    05 March 2015


    Five actions that media agencies should be taking post Barcelona. Jon Hook gives his assessment of what will happen after the show.

    Mobile World Congress is always mad and hectic, with meetings from dawn to dusk. What matters is not who you meet in Barcelona, but what you do afterwards.

    Based on Phunware’s conversations at the event. I think there will be five key actions that most media agencies will be investigating when they return.

    1. Consolidating their mobile partner roster

    One Head of Mobile claimed to be suffering from “vendor fatigue”, with every mobile partner sounding and promising exactly ...

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