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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • What to expect at the 2015 Mobile World Congress

    27 February 2015


    The biggest mobile bash of the year, aka the 2015 Mobile World Congress, is about to kick off in Barcelona. Jon Hook, VP advertising at Phunware, explains what to look out for.

    Mobile World Congress attracts more than 1,900 exhibitors and attendance in 2015 is expected to be approaching 90,000 mobile experts, technology experts, agencies and advertisers.

    As ever with the world’s biggest events, working out what to see, who to listen to and whether you need to go to events like the Global Mobile Awards ceremony (hosted by Monty Python funnyman John Cleese) requires detailed planning and preparation.

    If ...

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  • How much is Birdman’s Oscar worth?

    23 February 2015

     

    The Oscars alone may no longer swing film goers’ opinion as they might have done, writes Pietro Leone, CEO Geometry Global EMEA.

    In terms of life long kudos for director Alejandro G Inárritu, the Academy Award is invaluable. For marketing value, that’s more difficult to pin down. An Oscar win doesn’t always automatically translate into big box office.

    2010 war flick The Hurt Locker won six Oscars, including Best Picture yet grossed just $17m domestically. Yet, the critically panned Fifty Shades of Grey grossed over $100m in the first five days of its US release earlier this month.

    Oscars ...

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  • Oscars, Super Bowl, Grammys… how to get it right with occasion based marketing

    20 February 2015

    With the Super Bowl, Oscars and Grammys being among the most hotly anticipated events in the calendar, this time of year presents a major opportunity for occasion based marketing.

    In above-the-line advertising, the Super Bowl is one of most expensive spots, with a 30-second spot costing an eye-watering $4 million. With such huge costs at stake, how can brands ensure their efforts really stand out? And what are some of the best measures of success?

    Social media is arguably one of the best indicators of instant, global impact as people tweet and share content from wherever they are in the ...

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  • Bin the banner!

    19 February 2015


    As the original online advertising medium – the banner ad – hits 21, Say Media’s UK sales director Lawrence Horne argues that it’s time for it to retire ungracefully.

    Although 21 is usually the age many of us launch a career, it’s definitely time for the banner ad to call it a day. And I’m sure it won’t be just me who will be glad to see the back of it. The basic ad banner has been getting in the way of people’s web enjoyment for years, while advertisers and publishers still struggle to prove its effectiveness. The first ever ...

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  • Maximising the last-minute Valentine’s market: A how-to guide for brands

    13 February 2015

    Phuong Nguyen, director, eBay Advertising UK, explains how brands can take advantage of the last-minute panic before Valentine's Day (pic: Benson Kua).

    It’s thought that Europeans have been swapping Valentine’s cards and gifts since the Eighteenth Century and, in the last 300 years or so, 14 February has taken its place amongst the most important annual dates for brands and marketers.

    Globally, consumers will splurge more than the annual GDP of some nations on Valentine’s celebrations, and we’ve found that a significant chunk of this spend will be “panic purchases” made by men in the final days and hours before ...

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  • The not-so-new secret weapon of entrepreneurial clients and agencies: the balance sheet

    10 February 2015

     

    Getting big ideas off the ground and off the P&L might not be as difficult as you think, writes Ash Bendelow, managing director at creative agency Brave.

    Some of the most inspired, effective creative thinking we see, admire and award lives beyond the original campaign brief I’m sure was written. However, for every one success story, I’m pretty sure there are nine equally good ideas that never made the cut.

    Why didn’t they make the cut? Because the reality of the commercial world in which we live means that everything we do more often than not has to deliver ...

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  • Media is changing – and so are the Festival of Media Awards

    06 February 2015

     

    The Festival of Media Global Awards are evolving to better represent a rapidly-changing media industry. Danielle Redwood, brand director at Festival of Media-organiser C Squared, explains more.

    The global media landscape is evolving rapidly, that much is clear, but many awards which recognise industry excellence have remained all-too stuck in the past.

    Where once the only entrants may have been traditional media houses, now ad tech companies and digital specialists are playing a key role in shaping the future of media.

    So, with only two weeks left to get entries ready, we thought it would help to explain ...

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  • The Internet of Things: Reshaping advertising as we know it

    02 February 2015


    A new world of connected devices is going to reshape the advertising industry, writes Sarah Lawson Johnston, managing director Europe at Mediaocean.

    The Internet of Things (IoT) – where everyday physical products are connected to the internet and are capable of sending and receiving data – is set to transform consumer habits. With 10 billion mobile-connected devices predicted to be available by 2018, brands are considering what the IoT will mean for their advertising efforts.

    From connected cars to wearable technology, the IoT is rapidly expanding to include many ordinary products in our lives. Able to communicate directly with each ...

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