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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Brands and wearable tech

    30 September 2014

    The last week of September saw Social Media Week come to London, and with the tag line of Re-imagining Human Connectivity, it was the perfect opportunity for MEC to host an open session on wearable tech. 

    For me, one of the hardest things to grasp, about wearable tech, is exactly what we mean by it. We have been wearing varying forms of technology for centuries. Things like watches and glasses (the traditional type, not those made by Google) are both forms of technology that we are all familiar with, so perhaps we mean connected wearable tech. And where do we ...

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    Posted by: Bloggers' Gallery

  • Dmexco, through a programmatic lens

    19 September 2014

    Clare Parker, senior marketing executive, international, at The Exchange Lab on the lessons learned at last week's Dmexco event in Germany.

    Last week, the world’s leading media agencies, brands, publishers and ad tech companies came together in Cologne, Germany for Europe’s largest digital marketing and technology affair.

    Over 30,000 delegates attended Dmexco to catch a glimpse of industry thought leaders, with over 400 international speakers presenting across six stages throughout the two days and over 800 companies exhibiting their new products and services. Here is a round-up of the key learnings from some of the industry giants.

    Building Brands in ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, The Exchange Lab

  • The empire strikes back: resilient Turkey rises again

    01 September 2014

    Lying at the junction of Asia and Europe, the Republic of Turkey is seen by many as a bridge between two continents, fusing cultures and ethnicities. As the successor state to the Ottoman Empire, Turkey owes much of its modern identity to the House of Osman, one of the longest uninterrupted royal dynasties in history. Despite the demise of the Empire during WWI, its legacy lives on, breeding a country brimming with pride and nationalism.

    Today, Turkey’s population tops 76 million people, with a fifth of the nation residing in the commercial capital of Istanbul. In recent years, Turkey has ...

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    Posted by: Bloggers' Gallery