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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Fear of Missing Out (FOMO)

    19 June 2014

    Photograph: Getty Images

    Contrary to popular opinion the Cannes Lions Advertising Festival is not all St Tropez tanning oil, yacht parties and the consumption of copious amounts of alcohol - well nearly always...

    In fact this year's festival - something which has been happening over the last few years - was split into two distinct camps. The seminar content in the main arena, and the endless parties and networking events along the Crossiette.

    This is not necessarily a bad thing, but you do feel a little sad that the education, sharing of content and general industry learning is now almost ...

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    Posted by: Bloggers' Gallery

    Tags: Cannes 2014

  • Follow your customer: The need for authentic and visual content

    19 June 2014

    The only constant is change. Change is the only guarantee in this world. In business, we either change along with the market, or we become irrelevant.

    Change is one of the few guarantees we face in business every day. We either stay abreast of our markets and make the necessary changes to win, or we become irrelevant.

    Today’s market is changing faster than ever. The power of the customer voice to usurp brand messaging; the convergence of paid, owned, and earned media; mobile and the omnichannel; big data – the pressure to stay abreast of and capitalize on all this ...

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    Posted by: Bloggers' Gallery

  • Tap into fan sentiment this World Cup with real-time insights

    12 June 2014

    Popular culture and national events can create big opportunities for brands to grow additional sales online by harnessing real-time insights and targeting shoppers ‘in the moment’, says Phuong Nguyen, Director of eBay Advertising UK.

    We only have to look back at the London 2012 Olympics or Andy Murray’s historic Wimbledon victory to understand the power of large sporting events in capturing the imagination of the masses – and with 24 football shirts sold every hour on in April, it’s clear that the World Cup will be no exception.

    However, in order to make the most out of the tournament ...

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    Posted by: Bloggers' Gallery

    Tags: World Cup 2014

  • Adventures in adland: the future of advertising

    11 June 2014

    Recently we have seen a flurry of new marketing technologies. Alan Sugar’s plans for digital outdoor advertising that can recognise the viewer and tailor content accordingly; the advent of the world’s first ever intelligent adverts which can interact with the viewer, and news that Sky Germany has explored the idea of transmitting audio adverts directly into listeners heads, via train windows, signal the approach of a new era of advertising.

    Many consumers now see targeted advertising online (and the storing and use of personal data that makes it possible) as normal practice, so while respecting the public’s privacy is vital, ...

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    Posted by: Bloggers' Gallery

  • Brands need newsrooms

    03 June 2014

    So was it true or was it false? Either way, Business Insider’s story that it took 45 days for agency Huge to produce one tweet for cheese client President got the wider media talking.

    Whatever the accuracy of the article, it signals an important issue for brands and their agencies. Everyone knows that in the world of always-on, the old rules of engagement don't apply. As a brand, you have to be always on, too – you have to be in step with the agile and spontaneous behaviour of your audiences.

    But what is less appreciated by big brands is ...

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    Posted by: Bloggers' Gallery

    Tags: Brands, Wardour

  • Shazam’s native ads: engaging or disruptive?

    02 June 2014

    Music pioneer, Shazam, has just announced plans to partner with the newly launched Facebook Audience Network. Revealed at the F8 conference earlier this year, the new network aims to allow Facebook ads on third-party mobile apps. Shazam’s decision to partner with the social network is likely to be driven by a need to create ads that are non-intrusive to its users. But are these ads the best way to engage Shazam’s audience, or will it simply disrupt the user-experience?

    Ads served through Facebook Audience Network algorithmically aim to be relevant and blend in as much as possible to the native ...

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    Posted by: Bloggers' Gallery

    Tags: Shazam, Facebook, Native Advertising