This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

  • Africa, the next continent for brands

    29 May 2014

    Whilst Africa’s economy may be expanding, Ray Kieser, Group Managing Director of SGK Europe warns that brands should think before jumping to invest overseas.

    The eyes of many global brands are turning to Africa as a new rising economy. Nielsen recently named Africa and the Middle East the fastest growing destinations for advertising, with spending rising 15 per cent, five times faster than the global rate. This initial surge in marketing however has not always been as successful, with many companies treating the continent as a single entity and failing to connect with consumers on a resonant level.

    To begin ...

    Comments (1813) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Africa

  • Five tips for giving your branded content a Point-of-View

    27 May 2014

    Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could only have dreamed of. But for branded content to inspire any kind of action it needs a point-of-view that is passionate and authentic. Here are five quick tips to get you started:

    1. Articles are the new homepage

    Don’t waste time trying to drive readers to a homepage or landing page to discover great content. ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

  • Big Data: harnessing the power of the voice of the consumer

    23 May 2014

    In our connected economy, the consumer journey no longer aligns to the linear “funnel” most marketers have lived by for decades. Consumers now have the power to bounce between what used to be well-defined channels while shopping and buying and now they are able to discuss and share content on websites, social networks, and even on mobile applications while in the aisles of brick-and-mortar retail stores. Influence is being conveyed at every stage, so the most successful marketers today are developing campaigns that create a unified experience across paid, owned and earned marketing channels.

    With this in mind, marketers have ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Big Data, Bazaarvoice

  • Festival of Media LatAm Awards now open for entries!

    22 May 2014

    The 2014 Festival of Media LatAm Awards is now open for entries.

    Now in its fifth year, the Awards celebrate the best in media creativity and innovation from across Latin America. 

    The Awards are open to media and creative agencies, advertisers and media owners.

    Past winners include Starcom MediaVest Group, OMD, MediaCom and MEC.

    Categories include:
    Best Content Creation Award
    The Pan-Latin America Award
    Best Contribution to a Campaign
    by a Media Owner
    Best Communications Strategy
    Best Engagement Strategy
    Best Entertainment Platform
    Best Use of Content
    Best Event/Experiential Campaign
    Best Social Media Campaign
    Best Targeted Campaign
    Best Use of Digital...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: FOM LatAm 2014

  • Cross Screen Content – do or die

    19 May 2014

    Did you know that 36% of the top 100 UK brand’s sites aren’t mobile optimised? A recent study from Internet Advertising Bureau (IAB) shows that many brands are still dragging their feet when it comes to mobile.

    There is no doubt about it, brands are missing a trick if they don’t deliver a good quality mobile experience. Brands need to be exploiting this platform and jump at the chance to be in front of eyeballs everywhere, at any time.

    Consumers expect to, at a tap of a button, make a transaction and purchase whether it’s at home or on the ...

    Comments (1) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Cross Screen Content

  • Email marketing 2.0

    15 May 2014

    Despite the rise of new technologies and techniques, email remains one of the most effective tools in any marketers’ toolbox. But as consumers grapple with increasingly bulging inboxes, marketers need to get smarter about overcoming spam prejudices to drive conversion – welcome to email marketing 2.0 says Luke Griffiths, Head of European Marketing Solutions at eBay Enterprise.

    Promoted tweets, video pushdowns, flash mobs – there have never been more ways for marketers to grow their audiences and engage their customers. But while a dancing pony might spark a conversation, the humble email continues to be the king of conversion.

    The ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Email Marketing

  • #POG merger: a conscious uncoupling

    14 May 2014

    The Publicis Omnicom Groupe merger is over. Nearly a year after the original announcement on 27th July 2013, Tom Denford looks at the impact of the #POGFAIL on advertisers, media billings and other important stakeholders. 

    When the news of the failed Publicis Omnicom Groupe (POG) merger trickled through on Thursday night, I was immediately shocked but not hugely surprised. 

    A deal, which appeared from the outset to be flawed in strategy and rationale, did not complete, despite momentum and appetite on both sides, at board level at least. 

    At the time of the announcement in July 2013, you’d have ...

    Comments (4) | Permalink

    Posted by: Bloggers' Gallery

    Tags: POG Merger

  • NEW MARKETS: Matriarchs, mini-marts and mobile - lessons for brands in Indonesia

    13 May 2014

    Over 17,500 islands are scattered across the Indian Ocean, with a young and literate workforce and one of the fastest growing middle-class populations in the world: it’s not hard to see what has earned Indonesia’s status as one of the MINT countries to watch. Disposable income has been steadily rising over the last ten years, with Indonesians feeling more optimistic than ever about their financial futures. Hand in hand with rising income levels is the demand for an ever-widening pool of products, from instant coffee and smartphones, to the latest health and beauty products.

    One mistake that many brands make ...

    Comments (1655) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Indonesia , Emerging Markets

  • Content that you want to share: an advertiser gets it right

    08 May 2014

    Paid, Owned and Earned, three words able to encapsulate almost everything we do in marketing and advertising. The trouble is we are sometimes prone to over using and indeed over claiming our skills in relation to these words with the worst crimes attributed earned. The reality is that we rarley hit the sweet spot either lacking good content, the skills to share content or not enough of it to make a mark.

    Having worked in digital for many years, going back to the rise of viral videos in the early 2000's we used to urge advertisers to create content for ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: India, Nestle, #ShareYourGoodness, YouTube

  • Conference season: actions speak louder than words

    07 May 2014

    The last few months have seen key industry shows such as Mobile World Congress, Advertising Week Europe – and most recently the Festival of Media – take place. Among the topics debated, the usual key themes featured high on the agenda: the internet of things, transparency, programmatic and video. But the one common thread peppering all of the discussions was the growing importance of taking a mobile first approach to digital advertising.

    Recent figures from the IAB demonstrate that the increase in mobile advertising spend sees no sign of slowing and the total recently doubled to break the £1bn mark, ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: AWE, Mobile Advertising, IAB, FOM, MWC