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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The great social media Tupperware party

    30 April 2014


    Imagine you arrive at a dinner party with a bunch of your best friends and find yourself sat next to someone you hadn’t met before. To begin with you’d probably be quite willing to introduce yourself and find out more about what makes them tick: where they’re from, what they do for a living, and of course which of your friends they know.

    Fast forward twenty minutes and if they were still just talking about themselves, and nothing you were interested in, you’d quickly get annoyed that they were stopping you catching up with your actual friends. Now imagine that ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Carat

  • IAB standards fail to meet advertisers’ online needs

    25 April 2014

    The Internet Advertising Bureau’s (IAB) introduction of baseline standards for the viewability of display ad impressions should have been music to the ears of advertisers. But the reality is that the standards fall short of what needs to be done to tackle the issue of viewability.

    According to the IAB UK’s Viewable Impressions standards, a display advert can be counted as being viewable if 50 per cent of its pixels have been in view for one second. This is a step in the right direction, a display of support for advertisers who are fed up of spending money on ads ...

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    Posted by: Bloggers' Gallery

    Tags: IAB, Display ad impressions

  • 5 ways to ensure your brand is real-time ready

    22 April 2014

    The UK MD of Twitter Bruce Daisley recently described the Oreo superbowl ‘Dunk in the Dark’ stunt as a setback for marketers aiming to create effective real-time social ads. Real time marketing, he explains, is much more than just being witty, fast and reactive in the moment. It's about planning ahead by "building your capabilities and real-time mindset to take advantage of what's happening."

    Real-time marketing has the power to support, and even drive the long-term narrative of any brand. It’s not just about accumulating likes on Facebook, retweets on Twitter or views on YouTube – it’s about engaging with ...

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    Posted by: Bloggers' Gallery

    Tags: Oreo, NewsCred, Real-time Marketing

  • Does online anonymity really benefit the consumer?

    16 April 2014

    Ever since Edward Snowdon blew the whistle on the activities of the NSA & GCHQ, the trend of privacy in the online world has grown tremendously. People are now far more concerned about how much information of theirs is actually online, and in whose hands it lies.

    A big area of concern has always been search engines. As most users of Google know, the search giant stores the search data of everyone. This is then used to improve the service, as they can spot search trends and tailor searches more to the users needs. However, your usual group of conspiracy ...

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    Posted by: Bloggers' Gallery

    Tags: Online, NSA, Privacy

  • Festival of Media 2014 Highlights: It’s all about transparency

    14 April 2014


    Photo: ‘Getting with the brand programme’ panel session with DataXu Chief Executive Officer & Co-Founder, Mike Baker, at Festival of Media Global

    As presenters and delegates at last week’s annual Festival of Media Global were voicing concern about the issues surrounding transparency and its growing importance in the digital advertising industry, the IAB UK announced that UK digital ad spend is up 15% year-on-year to £6.3bn and the IAB US revealed a new milestone; internet advertising is now bigger than TV advertising. Adding to these timely statistics, the IAB observed that “To scale the market and create value for ...

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    Posted by: Bloggers' Gallery

    Tags: DataXu, IAB, Transparency , Ad Spend, Festival of Media Global

  • Festival of Media Global 2014 – highlights from day one

    08 April 2014


    We've had a fantastic first day at the 8th Festival of Media Global, with an incredibly diverse range of industry leaders all sharing fascinating insights and knowledge with our delegates.

    The Festival Chairman, Charlie Crowe, kicked off the event with the introduction of Dr. Markus Nordberg, Head of Resources Development at CERN, who talked about the importance of understanding big data and in obtaining value through finding connections and meaning in them: VISION + COMMITMENT + TOLERANCE has been the algorithm for success in CERN's science community. 

    David Shing, Digital Prophet at AOL, thrilled the crowd with his fast-paced presentation ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media Global 2014

  • How many Twitter followers do you have?

    07 April 2014


    I have 689 Twitter followers, which my ego loves, but just how influential are my followers? Is it better for me to have 1,000 followers or 100 of real value and influence?

    With Twitter it is quickly becoming clear that quality is more important than quantity when it comes to who you are reaching with your tweets, the newly launched “Where Does My Tweet Go?” by MFG Labs makes it easier than ever to track the value of your network.

    MFG Labs lies at the heart of Havas Media Group's data strategy and its COO Joachim de Lezardiere - who ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Havas

  • Reaching global consumers no matter which mobile device is in their hands

    07 April 2014

    With great opportunity comes great responsibility, to paraphrase Voltaire. And the boom in global mobile device usage has certainly opened up huge opportunities for marketers to reach consumers browsing from mobile devices. However, with the thousands of different connected devices being used across the world, marketers must proceed through this new landscape with an eye to the opportunity it represents, as well to their responsibility for their customers’ online experiences.

    At the core of every online marketing strategy should be the aim to deliver a seamless user experience across all connected devices – whether based on desktop or mobile. Marketers ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, dotMobi, DeviceAtlas

  • Musings from European Adweek: Taking Chances

    03 April 2014

    It was inevitable that mega group One Direction would get a name-check at some point during the 2nd annual Advertising Week Europe – and it came during Havas Media Group’s session with producer and director Morgan Spurlock. Spurlock and Havas Media Global Managing Director and UK Chairman Dominique Delport were on stage discussing the impact of technology on content and media and entertainment.

    Simon Cowell’s latest hit sensations have mastered the art of branding and creating a meaningful relationship with their fans. While the level of fandom that surrounds One Direction is ‘exceptional’ as Spurlock calls it - there are ...

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    Posted by: Bloggers' Gallery

    Tags: Advertising Week, Havas

  • Don’t lose your credibility

    03 April 2014

    It’s often said that the influx of real-time marketing and the demand for multiplatform offerings can have an adverse effect on a brand’s tone of voice and messaging. It’s all too easy to get lost in the technology, the latest platform or gimmick, and lose sight of the overall brand objectives.

    And it’s refreshing when a leader can admit they don’t yet have all the answers. Take, Martin Riley, Chief Marketing Officer at Pernod Ricard and who Festival of Media Founder and Chairman of C Squared, Charlie Crowe will be welcome at the upcoming Festival of Media Global. Martin ...

    Comments (2) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Pernod Ricard

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