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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Excellent mobile content starts with the user experience

    26 March 2014

    I recently opined that content quality has become a C-level issue. There is too much content today for anyone to view it all, and too many different places (networks, devices, channels) to view it.

    Of those devices, mobile has become the most omnipresent. We wake up to our phones, keep them on us throughout the day, set them on the table at meals… they’re always with us. For marketers, that means a chance to reach us anytime – but only if the mobile content can hold our attention.

    But what makes great mobile content? Is it different than other great ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile

  • Google Glass: The one to watch in 2014?

    25 March 2014

    At this year’s International Consumer Electronics Show in January you could be forgiven for thinking that ‘Wearable’ technology devices were part of the dress code; from head-mountable cameras to wristbands and smartwatches, they were all on show at the event in Las Vegas. However, arguably the most talked about technology of 2013 was one that is still not even available to the public: Google Glass. CEO of Venda, Eric Abensur discusses how the expected arrival of Glass this year could change the face of the high street.

    There is still some debate as to exactly when Google Glass is ...

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    Posted by: Bloggers' Gallery

    Tags: Google Glass, Technology

  • Festival of Media Asia Pacific 2014 – Day 2 recap

    19 March 2014

    Day 2 at the Festival of Media Asia Pacific 2014 saw 'Agility' threaded through a variety of topics - a fitting theme indeed for this year's Festival of Media Asia Pacific as we made our way through discussions on new disruptive technologies, learning from smaller organisations, different working cultures, being responsive and relevant in real-time and optimising the use of technology.


    Peter Vessenes, Founder & CEO, CoinLab & Chairman of Bitcoin Foundation, opened the second day with a glimpse at the future of currency. He discussed how disruptive technologies like Bitcoin are ...

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    Tags: Festival of Media Asia Pacific

  • Is creative actually creating anymore?

    18 March 2014

    Sir John Hegarty used the recent launch of his book to attack falling standards of creativity in advertising today. I believe there’s now a sea of change in creativity as we’re starting to see the effects of post digital and the rise of behaviour as a direct influence on what we call ‘creativity’. The thinking of the creative revolution leader – David Ogilvy – can help signpost the way.

    What Ogilvy did

    David Ogilvy led the Creative Revolution and changed the face of advertising. As any good creative mind should, he questioned the rules. He drove change by unrestrained ‘creative’ ...

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  • Festival of Media Asia 2014 - Day 1 recap

    18 March 2014

    Agility was the hot topic of the day, and talk about it we did, as presenters shared about agile economies, businesses, platforms and content. There is no doubt that brand marketers, agencies and media owners recognise the need to adapt to the fast-changing and evolving media landscape - from traditional broadcasting to native advertising and social storytelling.

    Agile Economies

    Linda Yueh, Chief Business Correspondent of BBC World News, kicked off the first session of the day with the rise of multi-polar economies, highlighting Asia and China in particular. Emerging markets lead the seismic shift in global economy weight, with ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media Asia Pacific

  • Infographic: Programmatic Marketing in Asia Pacific

    13 March 2014

    The Asia Pacific region has witnessed an impressive 70% growth in programmatic media buying over the last year, helped by growth in the Chinese market which saw a 437% increase in the number of programmatic ads served between Q3 2013 and Q4 2013.

    In preparation for the Festival of Media Asia Pacific which is now just days away, the Festival has created an infographic about programmatic marketing in the region.

    Click image to enlarge.

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    Posted by: Bloggers' Gallery

    Tags: Asia Pacific, Festival of Media Asia Pacific, Marketing

  • What challenges will the media industry face in 2014?

    12 March 2014

    In the run-up to this year’s Festival of Media Asia Pacific, taking place in just three days’ time, some of the top media industry thought-leaders of the region give their observations on what they believe will prove to be the biggest challenges for the media industry in 2014 and how brands and agencies can adapt to overcome them.

    Managing Director, Xaxis, APAC, Michel de Rijk said: "Talent, talent and talent. We are in a business that hardly existed 2 decades ago and finding the right talents who are able to keep up with the ongoing fast paced developments in ...

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    Posted by: Bloggers' Gallery

    Tags: Millennial Media, Xaxis, APAC, FOMAP

  • SXSW 2014: Key tech trends and their impact on marketing

    11 March 2014

    “Partnering tech start-ups will be how we will pioneer future of marketing”. So said Jeremy Bassett, strategy and new ventures director of Unilever, speaking at the recent launch of the IPA’s ADAPT programme (Alliances, Diversification, Agility, Performance and Talent). With this in mind, I approached SXSW this year eager to understand what new tech start-up brands could best benefit from. 

    It was therefore disappointing to realise that SXSW has evolved significantly since the breakout launch of Twitter in 2007. It is no longer the test bed for new start-ups. As it has become more popular, the big brands have descended ...

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    Posted by: Bloggers' Gallery

    Tags: Technology, SXSW 2014, Marketing, Cheil

  • Facebook waves the white flag at email – #FAIL?

    10 March 2014

    Since Facebook announced its launch - ironically, with an email - in 2004, email has been its Achilles heel. Over the last three years, Facebook has failed to win over consumers with its email service and now it’s simply thrown in the towel. After a Facebook spokesperson admitted “we're making this change because most people haven't been using their Facebook email address,” some might see the closure as inconsequential. However, as the battle for the lion’s share of the $650 billion global advertising market continues to play out between the internet’s juggernauts, how will Facebook fill this hole in its ...

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    Posted by: Bloggers' Gallery

    Tags: Email, Facebook

  • APIs: a marketer’s secret weapon

    07 March 2014

    A UN agency report suggests that in 2014 there will be more mobile phone subscriptions in the world than people, and that 75% of Europe will be online. So for any marketer thinking about implementing a mobile marketing strategy, now’s the time. Marketers have a wealth of tools at their disposal which allow them to bring incredible campaigns to life on a daily basis and one that’s finding its way into more and more toolkits is the API (application programming interface).

    Understanding the world of APIs will allow marketers to begin developing smart mobile campaigns that help them stand ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Marketing, API

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