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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Beyond the red carpet: how digital advertising is changing movie marketing

    28 February 2014

    The BAFTAs have signalled that Awards Season is upon us, and with the Oscars on Sunday 2nd March, the juggernauts of the silver screen will continue to battle it out for more top gongs.

    Be it the dizzying and jaw-dropping effects of Gravity, the moving screen adaptation of 12 Years A Slave, or the seductive crime drama American Hustle; there really is a film for every taste at the cinema right now.

    Each of these films has triumphed with awards wins at the BAFTAs and the Golden Globes. Having wooed the critics they are now wowing audiences, but outside of ...

    Comments (1917) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Move Marketing

  • Infographic: Mobile World Congress 2014

    27 February 2014

    With the 2014 Mobile World Congress coming to a close and with all the news and noise at the show, Gorkana Group today released its initial findings of its Mobile World Congress 2014 Social Insight Report, noting the top personality, most buzzed-about organizations, winning products and operating systems.

    Like CES earlier this year, Samsung took top billing as the most-discussed organisation, but which products did people talk about the most? How much noise did Mark Zuckerberg’s first attendance make? Who won the wearables battle?

    Take a look at the infographic below:

    Comments (22938) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Infographic, Mobile World Congress, Technology

  • Engaging peripheral audiences – the unseasonal, untraditional and fleeting

    27 February 2014

    While a brand’s target audience makes up the majority of their sales, online retail presents a unique opportunity for marketers to also grow their market share with peripheral groups. This is an obvious, yet sometimes untapped way for brands to drive additional sales, but they should take care not to alienate their core audience along the way, says eBay Advertising’s Phuong Nguyen.

    The ability to observe what consumers are actually browsing and buying online allows brands to identify new and unexpected audiences as they emerge – from the growing numbers of male baking enthusiasts to the winter jet-setters shopping for ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Shopping, Marketing

  • Q&A with Nick D'Aloisio

    25 February 2014

    Most A-level students have gone back to school, but not 18-year-old Nick D’Aloisio, who has been in Barcelona launching the British version of the Yahoo News Digest app to the mobile industry. 

    Most people your age are interested in sports and gaming, how did you get into computer programming?

    When I was 11 - 12 I was playing a lot with computers and I used to do a lot of film-making. Then the app store came out which I found really interesting and it sort of started from there.

    Tell me a little bit more about Yahoo News Digest, how ...

    Comments (10) | Permalink

    Posted by: Laura Bracher

    Tags: Mobile, Yahoo, App

  • Is Facebook’s purchase of WhatsApp a knee jerk reaction?

    20 February 2014

    Facebook’s purchase of WhatsApp could be seen as a knee jerk reaction to its decline in usage among young people, the demographic largely responsible for WhatsApp’s amazing growth. 

    Certainly by buying WhatsApp, Facebook has ensured it will see an uplift in numbers with younger audiences and stopped any of the other big players in the social arena buying it themselves. The question that lingers though is just what the long-term impact will be? 

    Defining the commercial model

    Facebook wants to own connected internet, and WhatsApp is certainly a large player in the area with some industry projections predicting that its ...

    Comments (1876) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, WhatsApp, Vizeum, Facebook

  • NEW MARKETS: Laying the foundations in Cameroon – the gateway to Middle Africa

    18 February 2014

    Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. Thanks to its sparse population, desert climate and frequent unrest, the region is often regarded as something of a no-go area for brands within an otherwise increasingly accessible and commercially dynamic continent. 

    However, those who dismiss the region wholesale may be missing a trick in Cameroon. Increasingly the region’s only coastal country is defying the stereotype and providing valuable opportunities for brands prepared to invest. In spite of economic challenges, an extended ...

    Comments (49) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Cameroon , New Markets, Marketing

  • Guinness World Records partners with the Festival of Media

    17 February 2014

    Guinness World Records and the Festival of Media Conference and Awards series have made a worldwide partnership.

    Guinness World Records will partner with the Festival of Media across its three events and will also see the creation of a new award category within the Festival of Media Awards – The Record-breaking Brand Award.

    The new award will recognise the greatest record-breaking media campaigns over the last 12 months and the shortlist will be selected by Festival of Media judges.

    Shortlisted media campaigns include live events, experiential activation and digital content creation; with record-breaking brands selected from Greater China, Indonesia, Vietnam, ...

    Comments (10) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Awards, Record-breaking Brand Award, Guinness World Records

  • The client agency relationship: Making integrated marketing love blossom

    14 February 2014

    The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But it is not only down to the agencies to make the relationship a positive, fruitful and sustainable one.

    So, in this Valentine’s Day special, we explore how clients can manage a long, successful, sustainable “love affair”.

    Clients should ensure that the best ideas and thinking, commitment, collaboration, and great work and teams, are written into the DNA of the relationship before appointing a new agency. It is not so much a “pre-nup” as it sounds! Read ...

    Comments (22) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Flock Associates, Valentine's Day, Integrated Marketing

  • Infographic: Love or Money

    14 February 2014

    Valentine’s Day may have started out as a genuine celebration of love, but today it is a money-making business. 

    SAP have created an infographic for Valentine’s day to visualise the dynamics of various markets across Asia and how they measure up against one another in terms of spending and lifestyle habits.

    Comments (8201) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Valentine's Day, Asia-Pacific , SAP

  • Doodad publishers must go native

    11 February 2014

    In 2005, Marissa Mayer, VP of Search and UX at Google reassured many when she said, “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” A lot has changed since then. For a start, Ms Mayer is now at Yahoo and, having acquired Tumblr, is instilling the ‘no doodads’ ethos there as well. Also, Google have just begun trialling a form of banner ad in some US states which deploys when users search for brands. Some, ...

    Comments (11) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Online, Banner Ads, Yahoo, Google, Native Advertising

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