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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Celebrating world television day

    21 November 2013

    Today we celebrate World Television Day, set up in December 1996 by the United Nations General Assembly who proclaimed November 21 as a day to commemorate the date on which the first World Television Forum was held. Here, media personalities met to discuss the growing significance of TV and how it enhances mutual cooperation among media practitioners.

    The day also recognises that television plays a major role in presenting different issues that affect people.

    For the first time ever, key industry bodies including the association of television and radio sales houses, the EGTA, European Broadcasting Union (EBU) and the Association ...

    Comments (0) | Permalink

    Posted by: Laura Bracher

    Tags: Festival Flashbacks, Festival of Media, World Television Day, Fox, TV

  • The end of traditional online advertising?

    20 November 2013

    On his seminal, epoch-defining track, The times they are a changin', Bob Dylan bellowed out the line: "You'd better start swimming or you'll sink like a stone for the times they are a changin'" . Whenever there's the chance to bring in a reference from that particular American '60s music icon, I'm unfortunately all too zealous, however, it's a relevant line to bare in mind right now in advertising.

    Traditions have maybe never been as disregarded in the industry as they are at the moment. All manner of traditional media are being rethought in digital spaces as newer, more exciting ...

    Comments (1728) | Permalink

    Posted by: Luke Cloherty

  • Is September the right time to start marketing Christmas?

    18 November 2013

    It’s been a tough couple of years for retailers. Shoppers haven’t had much money to splash about but they usually make an exception for gift buying at Christmas time. It’s not much of a surprise, therefore, if marketers are starting to experience the ‘Christmas creep’ and outreaching to consumers earlier and earlier, and can they really be faulted if they start as early as September?

    Christmas takings can account from 20%-40% of annual revenues for many companies and there is significant pressure to start making the tills ring. However, walk around any city centre in the lead up to Christmas ...

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    Posted by: Bloggers' Gallery

  • Saw it on the grape-VINE

    14 November 2013

    By now everyone should know what Vine is, and you’ve probably also seen people creating some ingenious six-second video masterpieces. But should your brand be embracing it or keeping it at arms length? 

    For me the answer is simple: “Embrace away”.  In fact, wrap yourself in it like some kind of, I don’t know, ivy-like climbing plant. If you feel Vine is going to provide you with a medium to create content that’s of value and relevance to your audience, then get stuck in and experiment. 

    The beauty of Vine is its simplicity and low barrier of entry; with a ...

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    Posted by: Luke Cloherty

  • Infectious Media's new infographic: an advertiser's guide to viewability

    13 November 2013

    Are you being seen online? Take a look at Infectious Media's new infographic which explains all about online viewability...

    The infographic provides us with some thought-provoking stats, particularly in regard to a central ongoing debate - how much digital advertising is worth it?

    Also, we can see which markets are good for investing in digital advertising and which aren't?

    For you hardy researchers, Infectious Media have also included their sources below so that you can do some further reading should you so wish, or, if you're that way inclined (which you should be!) it lets you know how they've gone ...

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    Posted by: Luke Cloherty

  • Buzzfeed: how to cater for all consumers

    04 November 2013

    Once upon a time there was this US website that people used to go on to look at cats playing pianos. It was a different age to this one, a simple period in history where people went to one source for one thing and another for a different thing. It was, to paraphrase Dickens, the best of times and the worst of times.

    Some reasoned that all of this animal madness was harmless good fun, light entertainment that was cute and amusing. Others thought that people should be spending their time more wisely, that Adorno was right with his assertions ...

    Comments (2417) | Permalink

    Posted by: Luke Cloherty