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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Loyalty is in the eye of the beholder

    30 September 2013

    Much has been written about the demise of the physical retail market in recent years, and particularly since the financial crisis rocked retailers in 2008. In Britain, iconic brands such as Woolworths, HMV and Blockbuster have now all but disappeared from town centres up and down the country, while independent retailers struggle against rising rents, increased competition and unforgiving barriers to entry.

    Europe appears to be emerging from its recent economic crisis, but consumers are still seeking to save money wherever possible. Recent research commissioned by Epsilon suggests that the financial pressures of the crisis have significantly affected consumers and ...

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    Posted by: Bloggers' Gallery

  • Why don’t brands make better content?

    26 September 2013

    Brands have the power to make better content, so why don’t they?

    As the proliferation of new devices and content explodes around us, Marshall McLuhan’s most famous words – "the medium is the message" – were never more accurate.

    The websites and mobile apps we use on a daily basis, evolve (as if by magic) in front of our eyes. So why is it that most of the content we’re served doesn’t have the same cleverness built-in? It feels like the people that matter most in the content relationship - the actual users - aren’t shown the love.

    The good ...

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    Tags: Content

  • Pinterest’s promoted pins – not exactly groundbreaking!

    25 September 2013

    Last week, it was announced that Pinterest is taking its first steps towards monetisation by showing ads which appear as ‘promoted pins’ within its content. The visual social network made a huge splash with both consumers and brands when it launched back in late 2011. Since its launch, however, the big question has been around monetisation. People loving using Pinterest to curate their likes and wants by pinning images of products, places, and activities. Clearly, this visual social space presents a great opportunity for brands to reach consumers. However, promoted pins aren’t exactly a groundbreaking monetisation strategy and the effectiveness ...

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  • The big rules of Big Data

    24 September 2013

    A recent study by leading management consulting company McKinsey & Co confirms what so many of us already know - that Big Data is big news. The report, entitled Game changers: Five opportunities for US growth and renewal, suggests that effective use of Big Data could fuel up to $325bn incremental annual GDP in retail and manufacturing by 2020. To this end it is more vital than ever for companies to manage their strategy when it comes to Big Data effectively – as those that do stand to gain the most.

    Yet for many brands, the term ‘Big Data’ alone ...

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    Tags: Big Data

  • 2013: the year of digital video

    24 September 2013

    Our third annual UK Video Advertising Report, which launched at the BrightRoll Video Summit at Ad:Tech London, reveals 2013 as a pivotal year for digital video in the UK and one that has seen an explosion in the online video advertising industry’s fortunes.

    It appears that as a nation we are voracious viewers of digital content and, according to Comscore, spend more time online than consumers in any other European country. The research giant found that 83% of the UK online population watches videos, and in July 2013, 38 million people watched more than 10 billion videos.

    Understandably, advertisers are ...

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    Tags: Online, Video

  • Building ‘winning’ customer relationships

    23 September 2013

    Can a simple online transaction become an exercise in brand building? Of course, but not only that. It can generate a complex and emotional engagement from customers, stimulate competition, open up channels of communication and result in an exhilarating ‘win’ for the customer.

    Online auctions can make a significant contribution to building a brand. Active engagement from the target audience is increasingly becoming the central goal for digital communications. The connection driven by bidders watching and checking on items, waiting to receive messages if they’ve been ‘outbid’ and when the auction is close to ending, and the thrill of ‘winning’ ...

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    Tags: Online

  • Getting up to speed with sustainability

    18 September 2013

    Most US consumers do not consider sustainability when grocery shopping and are largely apathetic compared to European counterparts, our research has revealed.

    This is a significant contrast to European consumers. In Germany - the most advanced of the European markets in sustainability terms - consumers are aware of the multifaceted nature of sustainability and what they need to do in their day to day lives to be more sustainable, including the products they buy in the supermarket. There is also a real sense of the social pressure to live a sustainable lifestyle; a sense that ‘everyone needs to do their ...

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    Tags: Sustainability

  • Take advantage of the real-time creative opportunity

    17 September 2013

    There has been a lot of talk lately about advertising controlled by algorithms revolutionising online media, but is the creative side being forgotten? It is true that real-time advertising can use data to show the right message at the right time in the right place and at the right price, but currently advertisers are failing on the potential to show the right message. There is a legacy in online media of siloing the creative generation from the delivery. So even though real-time advertising presents the creative opportunity to personalise advertising messages based on data, (by using dynamic creative built in ...

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    Tags: Creativity, real time bidding

  • The death of choice for global brand owners

    12 September 2013

     

    An Elephant in the Room

    Could it be that even Sir Martin Sorrell was a little shocked by the deca-billion consolidation of the ad industry? As Adage reported, August 27th at WPP's half-year earnings conference he displayed a chart that naughtily painted the result of the future Publicis-Omnicom Group in a "sludgy brown colour" (his words).

    He explained this is what you get when you mix the purple and orange corporate tints of the new Franco-American couple. He name-called it "POG", and wished Maurice and John's marriage trouble with regulatory approval.

    Like a Che Guevara battling murky monopolies, comrade ...

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  • NEW MARKETS: Spaceships, sports cars and noodles: it’s time to meet the real Ghana

    11 September 2013

    Which West African nation has a space programme, billions of barrels of offshore oil and a middle income economy? 

    If your first thought was Nigeria, you’d be forgiven for jumping to conclusions. After all, Nigeria has long held the crown as the business capital of West Africa, with an enviable position in the ‘Next Eleven’ economies earmarked for explosive growth.

    However, nestled in Nigeria’s formidable shadow, a smaller country is gradually gaining ground on its bigger brother, nurturing its own ambitions for wealth, prosperity and extra-terrestrial exploration. This country’s burgeoning middle class has a strong sense of its ...

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    Tags: New Markets

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