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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Authenticity: The word at Cannes 2013

    28 June 2013

    Other than ‘P-Diddy’ authenticity was the word to define Cannes 2013. You couldn’t move for delegates extolling the authentic nature of this campaign, or that one.

    My favourite example, which picked up much precious metal, was the rebranding of every McDonald’s outlet in Oz to Macca’s in celebration of Australia Day. Of course the burger chain isn’t Australian, but the campaign is authentic simply because it is believable – McDonalds celebrating its Australian customers. It resonates with the Australian tendency to abbreviate everything and dish out nicknames like sweeties, but also sits very comfortably with what we know of the ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Storytelling, Advertising

  • The dos and don’ts of data-crunching

    28 June 2013

    Consumers are generating ever more data about themselves, through their daily interactions with mobile apps and services, social media platforms, and digital content.

    A number of global brands are now using this information to underpin innovative and increasingly lucrative marketing campaigns. International café chain Costa Coffee reported a 7.1% rise in like-for-like sales in 2012. Its success has been heavily attributed to its Loyalty Marketing programme, which mines data from every possible consumer touch point, including in-store feedback, emails and social media discussion. Costa then uses a bespoke, real-time, engagement-scoring algorithm to fine-tune relevance: offering customers the products and services ...

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    Posted by: Bloggers' Gallery

    Tags: Data

  • A wake up call for brands, agencies and publishers

    27 June 2013

    The way people read magazines has undergone a fundamental transformation over the last few years, with growing numbers now choosing to read their favourite titles on a tablet or smartphone.  

    The problem is that this relatively sudden shift in consumer behaviour has caught publishers off guard, with a recent report from Monotype Imaging revealing the shocking news that 93% of the top 100 consumer magazines have no cross-platform offering. Worse, only 25% of those publishing on iPad were fully optimised for any tablet. 

    So what is behind this situation and what should brands, agencies and publishers be doing ...

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    Posted by: Bloggers' Gallery

    Tags: Multi-platform

  • Do you know your high roller customers?

    26 June 2013

    While many marketers have strong objectives to increase customer numbers and sales, what some fail to realise is that their existing ones can hold the keys to higher revenues. Research shows that attracting a new customer can cost five times as much as keeping an existing one (Lee Resources). What’s more, we recently found in our own research that 43% of customers are generally happy to pay extra for services if they receive a good experience. Some industries are already attuned to this and have adjusted their marketing accordingly – one of which is the casino.

    For casinos, ...

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    Posted by: Bloggers' Gallery

  • Everyone is gaming: infographic

    26 June 2013

    For a really quick snapshot into the gaming market in the UK, check out this infographic from Spil Games:

    Related Content:

    Opinion: Look who’s gaming

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    Posted by: Bloggers' Gallery

    Tags: Gaming

  • The French [digital] revolution

    21 June 2013

    Trouble seems to be brewing here in France. As financial forecasts stutter and the European drums begin to bang around Hollande, it feels as though the fires of revolution are at our doorsteps.

    But a revolution is already underway: an advertising and marketing uprising that promises a welcome transformation from the Ancien Régime of bulk purchased inventory, to the brave new world of programmatic buying.

    To date, the architecture has not been in place to support these advances. Now, we are storming the Bastille in search of the most effective way to reach key target audiences online – thanks to ...

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    Posted by: Bloggers' Gallery

    Tags: Programmatic, Digital

  • The age of permissibility

    20 June 2013

    We live in a world where our lives are more and more codified and measured in units.

    Energy input vs energy output.

    Indulgences allowed, offset by frugality.

    Events experienced, experiences shared.

    Recording the minutiae of our day has always been possible, whether it’s the places we visit or the food that we eat or the purchases that we make.  However, we’ve never been able to calculate the outcomes of these events in such detail. But now we can split them into neat, quantifiable bundles - thoughts processed; experiences gained; ‘good’ points earned vs ‘bad’ points spent.

    It’s a modern phenomenon brought ...

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    Posted by: Bloggers' Gallery

  • Africall: Talent Wanted!

    18 June 2013

     

    Italian ad agency Now Available has launched the first Afropean ad agency in Ghana, Now Available Africa, and is seeking out talent to help it expand across Central Africa.  

    The result of a merger with local independent agency Creative Eye, the agency, run by Zimbabwean chief executive Freddie Shava has recently signed a number of significant accounts and is now looking for creatives, account managers, digital and social media strategists, web designers and developers to join the team.

    Interviews are being held in Cannes on June 21 and again on June 28 at Now Available’s headquarters in Milan. ...

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    Posted by: Bloggers' Gallery

  • The future of online video: It’s about more than video

    18 June 2013

    The word “TV” is a convenient catch-all used to describe the medium of television, but its meaning has been muddied by the spectacular adoption of online video. In the online environment, offline-TV companies and networks cling to terms like “made for TV” or “television produced” or, perhaps most questionably, “Professional”, in order to position their content as better or more valuable than the stuff made by others. Meanwhile a crop of newer companies have built a name for themselves as the ‘x’ of Online Video. Ooyala and Brightcove are the online video platform providers, Brightroll and others the online video ad ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Video

  • ‘Starbucks’ Social Index: Who’s the most sociable of all?

    17 June 2013

    We’ve got a new infographic to share and this one comes courtesy of social engagement platform Local Measure. The index looked at how consumers sipping lattes in Starbucks stores in Singapore, Australia, Malaysia, Indonesia, the Philippines and the US engage in social media conversations.

    Check it out for some of key insights based on each individual market:

    Comments (1533) | Permalink

    Posted by: Jenni Baker

    Tags: Social Media, Social

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