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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Visa on the evolution and future of commerce

    29 April 2013

    Visa chief marketing officer, core products, Kevin Burke took to the stage this afternoon to address delegates at The Festival of Media Global in Montreux, Switzerland on the topic of marketing in the world of social commerce.

    He began by taking a look at the evolution of commerce through the years:


    Past

    Present

    Future

    Global media consumption/week

    60 hours

    75 hours

    90 hours

    % media consumed globally

    15%

    67%

    80%

    % global mobile penetration

    12%

    90%

    99%

    Digital commerce

    $286bn

    $1.25trn

    +$2.00trn

    He then began exploring what the future has in store for commerce and suggested that it will be ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Commerce, M-commerce

  • Changing the banking rules: Itaú’s Andrea Pinotti Cordeiro

    29 April 2013

    If there’s one thing that gets a crowd going, it’s babies. We’ve seen the global phenomenon that was Evian’s ‘Roller Babies’ and now the water brand is going for round two with its latest ‘Baby & Me’ global TV spot – it’s just a recipe for success.

    But is it something that you could place in the financial services sector? Turns out it’s something that completely worked for Brazilian bank Itaú Unibanco.

    Speaking at The Festival of Media Global in Montreux this morning, Itaú Unibanco’s marketing director Andrea Pinotti Cordeiro shared insights into how the brand is setting ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Social, Advertising

  • Three pieces of advice for brands

    29 April 2013

    Kicking off Day One at The Festival of Media Global in Montreux, Switzerland, Acer chief marketing officer Michael Birkin and Intel vice-president of sales and marketing Johan Jervoe took to the stage to discuss ‘Dynamic Content and Conversations’.

    The session began with a glimpse into the millennial generation, which currently represents a quarter of the US population at 80 million strong and is expected to be the largest consumer demographic by 2015.

    Sharing insights from some recent research, Birkin noted that 70% would rather “buy a cool experience” than “buy a cool product” and that they “actively look for and ...

    Comments (2) | Permalink

    Posted by: Jenni Baker

    Tags: Millennials, Marketing

  • A fine array of big (Swiss!) cheeses at the Festival of Media

    26 April 2013

    There are so many marketing events on the calendar these days that, with a bottomless budget it would almost be possible to conference surf every day and do no work at all! However, in reality, with time and money both being precious commodities, it’s more important than ever to be discerning when it comes to deciding on what events to attend. Which is why I’m so looking forward to next week’s Festival of Media in Montreux, Switzerland. This will be my fifth time for attending and I know it will be money well spent.

    Nowhere else that I have been ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media Global

  • The year ahead for images

    25 April 2013

    In 2013 it’s believed the smartphone will become an everyday object worldwide*. It’s believed that sales will hit one billion over the next 12 months – an impressive milestone in the mobile world. It’s certainly a true testament to the ‘sharing age’ we now live in; people want to tap into information and divulge their experiences constantly, be it with their friends or brands.

    This of course presents a plethora of opportunities for companies, but with these opportunities come challenges. Brands are already working hard to remain contemporary and front of mind in the current economical climate and the increase ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Apple, Branding

  • Facebook Home: Fancy new app, or tipping point for the internet?

    24 April 2013

    Facebook, Google and Apple are preoccupied with one key ambition – to become the dominant interface between people and the internet. It's the same thing the ISPs warred over before people started setting their home-screen to Google. Now, with the mobile interface destined to become the key access point to the Internet, Facebook Home is the latest salvo in the battle to realize that ambition.

    Designed to replace the existing ‘home’ and ‘lock’ screens on Android powered devices, Home is a new app that wraps around the Android OS and pulls in your social content to enrich the mobile ...

    Comments (1) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Facebook

  • Is the Golden Age of TV here to stay?

    23 April 2013

    There has been much talk recently about how we are experiencing a ‘Golden Age’ for television. There’s certainly no doubting the quality of the programmes being produced; from Breaking Bad, Mad Men and The Walking Dead (to name but a few) in the US to the likes of Downton Abbey, Sherlock and Dr Who right here at home.

    But what is it that has made this such a great time for TV and, as business models and viewer behaviours continue to change, how much longer can we expect it to continue?

    One reason is, as ever, money.  As ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: TV

  • 2020: When online advertising meets mathematics

    22 April 2013

    A City or Wall Street worker of the 1980s who saw today’s financial markets would be, most likely, gobsmacked. For the most part, the ‘gut feels’ and instinct-based trading of yesteryear have been replaced by intricate computer-based financial modeling and statistical analysis.

    Similarly, looking ahead to the likely transactions, executions, insights and analytics of advertising buys of the year 2020, we see an equally seismic shift. Currently brands and advertisers are just scratching at the surface of what data has to offer. In seven years’ time, data – and its mathematical analysis – will rule the roost.

    By the year ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Data, Online advertising

  • Get ready for a ‘personalised’ summer

    19 April 2013

    While it’s only just starting to feel like spring, I want to turn your attention to the summer and take a brief look at some of the trends and opportunities for brands ahead of an ‘odd number’ summer.

    What do I mean by ‘odd number’ summer, you may ask. Well, this year we have a summer free of a World Cup, Olympic games, Royal wedding or Jubilee year. And without any of this to get in the way, we predict a ‘personalised’ summer – one shaped by individual interests and passions - not dictated by the masses. Brands have a ...

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    Posted by: Bloggers' Gallery

  • Why emotions are the key to a brand's social video success

    18 April 2013

    What makes a video become a YouTube sensation? What is it that makes people share some videos but not others? Unruly EMEA MD Phil Townend and leading academic Dr Karen Nelson-Field will answer these questions and many more about the secrets of social video success at the Festival of Media conference in Switzerland at the end of the month. Here is a sneak peek at what they will be talking about...

    The idea of predicting the success of a YouTube video before it is even launched may seem as far-fetched as guessing which new pop song will become the next ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Social, Video, Festival of Media Global

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