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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Five learnings from SXSW

    28 March 2013

    We recently headed to Austin, Texas for our first experience of the annual SXSW festival, celebrating everything that is cool in film, music and something called ‘interactive’. It was entertaining yet frustrating at times, but definitely lots of fun and as we’re now seasoned experts, we thought we’d share some of our learnings for those interested in attending next year:

    1. It’s all about the parties. There are literally hundreds of keynote speakers, seminars and webinars on all manner of subjects from gaming and start-ups to hacking and space travel, but most of the networking is done at the parties. We ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity

  • The future of mobile payments

    27 March 2013

    It is clear that contactless payments are most definitely the next evolution of payment, but is a method which will require time to gain consumer confidence, particularly in terms of security. Surprisingly, contactless payments have been available in the UK since 2007 but it is only now reaching a tipping point in terms of usage with consumers beginning to trust this new method.

    Currently the most common form of contactless payment is contactless cards and according to figures from the Payment Council, there are 31.3 million credit and debit cards enabled with contactless technology and 144,000 contactless terminals in retailers ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, M-commerce

  • Animation: The Almighty

    26 March 2013

    For decades, animation has excited audiences with its creativity and imagination, cementing its position as an integral component of TV schedules around the world. Spawning a raft of favourites from Bagpuss to Bob the Builder, The Flintstones to SpongeBob, the global animation industry is continuing to grow at a phenomenal pace, despite economic challenges, the rapid advancement of multiplatform technology, and most notably, the ever competitive TV landscape.

    Animation is one of the most versatile genres in the world. The common ingredients of its success comes from great characters, engaging storylines, cleverly crafted humour – and a magical touch ...

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    Posted by: Bloggers' Gallery

    Tags: Content, Animation, TV

  • Harlem Shake vs Gangnam Style: the ultimate Twitter showdown

    20 March 2013

    Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.

    It’s great that these YouTube phenomenons have seen massive global success in such a short space of time and this new, interesting infographic from Ghergich & Co used Twitter data to compare how both were picked ...

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    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Online, Social, Video

  • Microsoft’s appification isn’t just a surface change for marketers

    20 March 2013

    The digital marketing industry generally responds quickly with new tactics to incorporate incremental changes in formats and technologies, but Microsoft's recent moves – the launch of Windows 8, Surface, the Windows 8 Phone and the Ads-In-Apps program – signal the need for a huge and rapid shift in online marketing communications strategies. After a quarter of a century as the standard for users, programmers, publishers and marketers, the provider of the world’s most-used operating system has transitioned from a display of windows to app-style tiled content formats. The dramatic nature of this change from a technological bedrock like Windows shows ...

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    Posted by: Bloggers' Gallery

    Tags: content strategy, Content, Appification

  • Behind the Great Firewall of China

    18 March 2013

    Despite government censorship in China, there is a vibrant social media landscape. While Facebook and Twitter are banned, Chinese clones have sprung up with millions of active users. Our analysis provides a snapshot of which Western figures interest people in China. We used our proprietary software to monitor conversations relating to more than 1,000 UK and US celebrities from a range of fields including sport, politics, business, entertainment and literature. These conversations were taken from social media platforms such as Renren, Sina Weibo, Tencent Weibo and Youku as well as blogs, forums and news sites.

    By looking at how various ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, China

  • Why the time is now to embrace mobile marketing

    15 March 2013

    Mobiles are a firmly established necessity for the majority of consumers and although its popularity as a marketing channel has significantly grown in recent years, many brands are still not utilising it as part of broader campaigns.

    The success of mobile is in part down to the increasing capabilities of phones and the variety of uses for it - it seems that consumers these days are literally holding the world in their hands, using their phones to make purchases, do their online banking, interact with people via social media, get directions, check their emails – the opportunities are endless.

    When ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy, Marketing, M-commerce

  • WFA Global Marketer Week: Putting the ‘P’ in marketing

    13 March 2013

    If there’s one word that stole the show at this year’s WFA Global Marketer Week in Brussels, it was ‘Purpose’. Indeed, even a survey carried out by the WFA and Edelman found that some 83% of marketers believe that brands should have a ‘purpose’.

    Brands need to put purpose into their marketing – they need a purpose to thrive. And that’s exactly something that Diageo’s global chief marketing officer Andy Fennell highlighted during his presentation to a room full of chief marketing officers. “We simplify things. We ask ‘What’s the brand’s purpose’? We don’t talk about the benefit anymore,” he ...

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    Posted by: Jenni Baker

    Tags: Purpose, Advertising, brand awareness, Branding

  • Welcome to the m-commerce revolution

    13 March 2013

    Check out this infographic from performance marketing specialist Intela, which shows some interesting comparisons between consumers in the UK and the US when it comes to shopping on smartphones and reactions to mobile ads:

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobility, M-commerce

  • The Eurozone crisis and the ‘End of Inefficiency’

    11 March 2013

    The Future Foundation has been tracking the impact of the Eurozone Crisis on everyday people in their everyday lives - while the headlines are dominated by news of fiscal policy and governmental initiative, the truth of the situation lies as much on the streets of Europe as in the courts of Brussels.

    I’d like to focus in this post on the Future Foundation trend we call ‘End of Inefficiency’ - the rise of smart systems with the ability to make the best decisions on our behalf. Think about it as the next level of services like uSwitch.com (an online service ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

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