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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The time for stories and how to tell them online

    28 February 2013

    At this time of year the news is dominated, horse lasagne notwithstanding, by the Golden Globes, the BAFTAs and the Oscars. Nominees and winners, what they wore and what say said is reported so widely in the media that it sometimes eclipses the fact that all these ceremonies are dedicated to celebrating the art of storytelling. Since the 1920s, when silent film actors found a voice, 90 minutes in the dark in front of the silver screen was perhaps the ultimate experience in immersive storytelling. TV might have been the dominant media channel of the 20th century, but cinema ...

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    Posted by: Bloggers' Gallery

    Tags: Content, Storytelling

  • Mobile marketing trends from MWC 2013

    27 February 2013

    Mobile World Congress has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital. From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are three trends in the mobile shopping space causing a stir in 2013:

    1. Augmented Reality – Retailers are joining up the online and offline shopping conversations ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy, Shopping, Retail

  • Highlights from MWC 2013: 'The new complexity'

    26 February 2013

    This year's show promised us a new mobile horizon and whether it’s the buzz around Mozilla’s Firefox OS, Samsung’s Galaxy Note 8 or Ericsson’s web communication demo, they all point to a shift that we’re calling ‘the new complexity’.

    Consider how many devices have recently converged: A phone used to be a phone; then it became a computer. The tablet used to be a smaller computer; now it's also a phone. Your web browser now lets you make calls using IP. Your dedicated camera is becoming a sharing hub, controlled from your smartphone. Your watch tells you how many ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Multi-platform, M-commerce

  • 4G, an adrenaline shot for mobile marketing?

    20 February 2013

    Mobile advertising has already established itself as a lucrative business, worth an estimated $6.43bn globally in 2012. It’s a fast-evolving industry, changes to technologies and consumer habits mean opportunities to drive greater engagement and new advertising formats are appearing all the time. Perhaps the biggest new opportunity has been created by the launch of 4G mobile services by UK operator EE.

    With the 4G auctions currently underway, there is yet more focus on hype surrounding the opportunities with next generation mobile internet. We’ve been here before, with the networks promising a brave new world of fast, "always-on" mobile connectivity ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy

  • Making the most of China in 2013

    19 February 2013

    It’s official. China has leapfrogged the US to become the world’s largest trading nation and remains on track to become the world’s biggest e-commerce market by 2015. This means the importance attached to understanding the Chinese consumer is greater than ever before.

    With this in mind, we collaborated with social business intelligence provider CIC to look into the key consumption trends in China for 2013. The rapid increase in social media usage in China is transforming the methods for understanding consumer behaviour and conducting market research. The online world, with its liveliness, frankness and outspokenness, offers an additional perspective to ...

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    Posted by: Bloggers' Gallery

    Tags: Emerging Markets, Consumer insight

  • What makes a category champion and why are they important for your brand’s health?

    19 February 2013

    For any given category you will find different types of influencers – people that others listen to and can have an impact on consumer brand choices. There are Connectors who have a wide network of people they talk to, Mavens who know a lot about their subject and are willing to share that information with others and Sales People who, because of their knowledge, are able to convince others. But the ultimate group of super charged influencers are the Champions who display the characteristics of all the above. Get close to these people and a brand can have a powerful ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Social, Branding

  • Creativity is the future

    13 February 2013

    The creative industries seem to be becoming the darlings of the political and economic world. It’s long overdue. For a period covering three centuries we have constantly been told that manufacturing is top dog; ever since the Industrial Revolution sparked a nationwide love affair with machinery and production we have viewed it through rose-tinted spectacles.

    But as production is steadily outsourced to countries that can do it cheaper and more efficiently, something that has been an established manufacturing truth for a while now, economic policy has determinedly – and erroneously - continued to focus on nurturing this collapsing base of ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Economy

  • The price of love this Valentine’s Day

    13 February 2013

    As the world prepares itself to ‘feel the love’ this Valentine’s Day, retailers don’t want to miss out on getting a piece of the action. Timely then that e-commerce marketplace Rakuten has just released this infographic which explores the rise of online shopping around this global occasion. After all, retailers deserve a bit of that ‘loving feeling’.

    The research found that online sales in the US and UK have continued to rise year-on-year in the run up to Valentine’s Day with a significant spike the week before February 14, each year (last minute shoppers!) But there are so many different ...

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    Posted by: Jenni Baker

    Tags: Online, E-commerce, Shopping

  • Making the leap to the international stage

    12 February 2013

    In the current economic climate many British businesses may be keen to explore opportunities outside the flat eurozone in order to grow and ensure they stay on track. Successive UK governments have sought to encourage more businesses to do business overseas. Despite this, only around one in five SMEs in the UK trade overseas compared to one in four in the rest of Europe.

    Making the decision to break into new international markets can be daunting for small or medium size enterprises. Researching and getting beyond the cultural veneer of a new market from afar can test a smaller business’s ...

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    Posted by: Bloggers' Gallery

    Tags: Globalisation

  • Never mind the results, feel the sponsorship

    05 February 2013

    On February 6 England will take to the field against Brazil. Two of the most feted names in world football will go head to head at Wembley. It’s a blue riband occasion and the perfect moment to assess the strength of ‘Brand England’ and its appeal to sponsors.

    In 2013 we are only three years away from hitting a half-century of hurt – 1966 was, as we are all too frequently reminded, the last time the team actually won a major tournament.  But does this lack of success actually impact on the commercial value of the brand?

    Last year England ...

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    Posted by: Bloggers' Gallery

    Tags: Sports, Sponsorship

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