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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • So, heard about Vine yet?

    30 January 2013

    It started with a Tweet from Twitter CEO Dick Costolo, so innocuous that I actually skimmed right past it on my morning commute. But by the end of the weekend, the Twitterati were buzzing with excitement and the newly-minted app was soaring up the iTunes ranks.

    Co-Founder Jack Dorsey, who increasingly resembles someone playing Steve Jobs in a film, made a big fuss about the new app-cum-feature. He even went so far as to say – through Twitter, of course – that Vine “brings an entirely new art form to the world." Jason Goldman, former product bigwig, also Tweeted: “Acquiring ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social

  • RIM will get a boost but not salvation from BB10

    29 January 2013

    Two major factors have worked against RIM in the past two years: companies are no longer buying the majority of smartphones sold today, and individuals overwhelmingly choose devices other than BlackBerries when they make buying decisions. Both of these have depressed sales for RIM’s devices, and neither is going away. The first of these phenomena is unstoppable, and we expect a significant increase in employee-led rather than IT department-led smartphone buying. Our recent surveys suggest that even when employees aren’t choosing the device, they expect the replacement for their current BlackBerry to be an iPhone or an Android device. The ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Technology, Advertising

  • The challenges we face working in digital

    29 January 2013

    Working in digital is fast-paced, exciting and very fulfilling. But like all industries there are annoyances we deal with on a day-to-day basis that slow us down and downright frustrate us.

    The below highlights a few examples I could think of and some advice on how to get past these issues and start getting results for your client/business.


    Getting access to client technology platforms (eg. web analytics)

    Despite access to data being essential when running a media campaign, many clients will claim they are not allowed to give an agency access to a web analytics platform or similar due to ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Digital, Search, Google

  • Ad exchanges explained - at last!

    28 January 2013

    I wanted to share this little gem from the M&M Global blog archive – (it was first posted back in June 2011!) But what I find so interesting about this is that despite the industry coming on leaps and bounds since then – and with so many more players now in the market – the fundamentals are still the same and they have a much bigger part to play in the digital marketing mix. But do we really know what an ad exchange is and how it all works? Do we really understand RTB? If you’re still unsure about how ...

    Comments (19) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Ad exchanges, Demand-side platforms, Ad Spend

  • Maurice Lévy on the unemployment crisis in Europe

    25 January 2013

    Next in a series of broadcasts from the World Economic Forum in Davos, CNN International interviewed Publicis Groupe chief executive Maurice Lévy, who shared his thoughts on the unemployment crisis sweeping across Europe.

    “I'm sure that everyone is perfectly conscious of this miserable situation,” he said. “This is very tough. I don't know if it is obscenity. I think it's worse than obscenity. And the responsibility lies in many, many constituencies.” 

    “First, I think that a lot of past governments have not taken the right actions regarding education, innovation, and job creation,” he continued. “Second, I think also that the consequences of globalisation ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Eurozone

  • The Hyper Individual

    25 January 2013

    I have been interested in consumer empowerment for a long time – the idea that the balance of power has been slowly shifting from companies to consumers. Technology has of course been a huge driver, as tools emerge that allow consumers to see their electricity expenditure, compare prices, track their health and home energy use– and make the best decisions (or even automate the decision making process) based on this information.

    We’ve been tracking a number of trends that have charted the rise and rise of consumer empowerment – more on those later – but we’ve recently begun to see ...

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    Posted by: Bloggers' Gallery

    Tags: Technology, Consumer insight

  • Sir Martin Sorrell slams David Cameron’s EU speech

    24 January 2013

    In what Sir Martin Sorrell feels would be a massive blow to the advertising industry, the WPP boss has hit back at UK Prime Minister David Cameron’s decision to hold a referendum on Europe.

    “From the point of view of WPP, it’s not good news,” Sorrell told CNN International’s Richard Quest, in an interview. He highlighted that from a WPP perspective, it’s just another reason for people to hold back on investment decisions, referring to advertising budgets.

    “This is a political decision, not an economic decision,” he said. “If I'm looking at it from the point of view of WPP, ...

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    Posted by: Jenni Baker

    Tags: Eurozone

  • 2013: The year of anticipation and refinement

    23 January 2013

    If 2012 marked an inception point for computing, 2013 will be the year of refinement when it comes to anticipating what’s next. Can we finally loosen our (tech-savvy) seatbelts? (Not quite).

    For the first time in years, we’re not predicting any huge innovations in consumer tech in 2013. Rather, the next wave of tech is being tethered by slower innovation, which has not followed the pace of Moore’s Law. Take battery performance, arguably the least satisfying aspect about device ownership. With no real advancements being “sparked” in the field, batteries are likely to remain the Achilles heel of major tech ...

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    Posted by: Bloggers' Gallery

  • The social media verdict on Lance Armstrong

    22 January 2013

    Lance Armstrong’s fall has come fast. In fact it’s been pretty much like an Alpine descent in the Tour de France.

    His acknowledgement that he achieved his seven Tour de France victories only with the help of illegal drugs has brought an immediate backlash from members of the public.

    Social media gives us an instant snapshot of what people think about the two part TV mea culpa with Oprah Winfrey. The voices of 1.9 million individuals from 152 countries give us a global judgment.

    Our social media research, powered by Crimson Hexagon, shows that the verdict is unforgiving. Perhaps ...

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    Posted by: Bloggers' Gallery

  • Branch launches publicly

    22 January 2013

    Branch, the new discussion platform from the company behind Twitter, has come out of private beta, allowing anyone to create their own conversations.

    The platform has been open to selected individuals for a while, and I blogged about it back in late August with a distinctly ‘not quite sure about this thing yet’ take on the site which allows groups of individuals to talk around topics, but four months on, the service has developed dramatically.

    Demonstrating a dedication to listening to its early adopters and involving them in the discussion of new functionality, paired with rapidly rolling out ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social Media

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