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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Boys will be boys... Or will they?

    18 December 2012

    It’s so easy to assume that boys will be boys when it comes to their online activities. However, Blinkx has recently uncovered some home truths about men in Britain looking at their online habits.

    While gaming and social media would generally spring to mind, surprisingly men are most likely to carry out research (79%), followed by (wait for it!) shopping sites (57%). Social media and gaming (50%) and online dating sites (12%) were the next most popular online activities.

    What’s interesting for marketers is that men actually prefer shopping online to visiting physical stores, and they also prefer online marketing ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Shopping, Online advertising

  • Where next for online video advertising?

    12 December 2012

    The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv believes the industry must continue to push for further significant changes in 2013.

    Research carried out by Adap.tv indicates that there are three areas that need to be addressed in 2013 before companies begin to move their brand budget online. These reflect that ‘watching TV’ is being re-defined as more media is consumed on mobile phones, tablets and smart TVs, but brand budgets are still firmly rooted in traditional TV:

    Measurement: The way in which ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Advertising, Online advertising, Video

  • Maurice Lévy stars in ‘superhuman’ YouTube show

    11 December 2012

    If there’s one thing I love about Publicis Groupe, it’s Maurice Lévy. I’ve never met the guy but there’s something endearing about him. And today, I found another reason to like him.

    Just as in any other year, the Publicis Groupe chief executive gave his annual end of year greeting via YouTube (which has become somewhat of a tradition, having done so since 2010). But as it turns out, this year was a little bit different and a little more digital than before.

    Kudos to the team at Digitas.

    Known for his speeches to drag on a little in the ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Video

  • The Digital High Street – what do shoppers really think?

    07 December 2012

    Wouldn’t it be great to know exactly how online shoppers think? With such a rapid uptake in e-commerce and more and more consumers opting to shop online, it is vital that brands keep up with the pace of technological change. Not only that, but it is more important that brands are living up to their consumers’ expectations.

    Interestingly a recent report entitled Adventures in Retail: The Other Line’s Moving Faster from Monotype’s Brand Perfect initiative found that there is a real disconnect between the digital experience retailers provide and the digital experience that consumers expect.

    Looking at consumer attitudes in ...

    Comments (5) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Shopping

  • Email marketing best practice: a look back at the Olympics

    07 December 2012

    We can safely say that The London Organising Committee of the Olympic and Paralympic Games (LOCOG) did a fantastic job of engaging the nation, but can the same be said for its email campaign? While Return Path didn’t work directly with LOCOG, using our email intelligence analysis tools, we looked back at the Olympic campaign to gauge its effectiveness. Our findings explicitly show that LOCOG was well informed around email marketing best practices.

    For example, before executing the Olympic email programme, LOCOG ensured it was fully prepared for what was to be one of the biggest email campaigns of the ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Olympics

  • Cyber Monday: bigger than your 19lb turkey

    07 December 2012

    Cyber Monday turned out to be the heaviest online spending day ever, drawing $1.46bn in online sales, according to the latest Comscore figures. As more and more consumers are opting for online channels to make purchases, I thought I’d share this infographic that maps out the figures from Cyber Monday. Maybe we can learn a thing or two by understanding these e-commerce trends from the biggest online shopping day of the year.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, E-commerce

  • R.E.S.P.E.C.T

    04 December 2012

    Off the back of its recent study looking at consumer attitudes to mobile advertising, Millward Brown has identified seven key points for marketers to help optimise the effectiveness of mobile ad spend, all of which can be summed up in the words of Aretha Franklin: RESPECT.

    Relevance: Mobile content needs to be tailored specifically to the target audience and in the correct context ie. No-one wants to receive a Ben & Jerry’s voucher when it’s raining outside.

    Engagement: In moments of downtime, mobile can provide the opportunity to engage deeper with consumers. The key is to signpost these ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Advertising, Ad Spend

  • Service is the new marketing

    03 December 2012

    The world of customer service is evolving and understanding the next generation of consumers must be a priority for marketers in order to best understand where to focus their efforts. Retaining and generating loyal customers, healthy profit margins and crucially, positive coverage on social media channels is important, but are marketers focussing their attention in the right areas?

    We recently conducted a survey with over 7,000 respondents which clearly showed that consumers across Europe and the US are only marginally satisfied and are often frustrated by poor customer service levels. If you take a look at the UK for example, ...

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    Posted by: Bloggers' Gallery

  • What’s the most searched-for term of 2012?

    03 December 2012

    In what has been a year we’ll remember for football, Fifty Shades of Grey, the iPhone 5, Felix Baumgartner’s 24-mile space jump, and news of Kate Middleton and Prince William expecting a royal baby, can you guess what the most searched-for term of the year was in the UK across the Yahoo search engine?

    While 2012 will stick out in our minds as a year full of many great events, it was in fact a little old event some might remember called the London 2012 Olympics that caught the nation’s imagination in 2012.

    According to the Yahoo ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Search

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