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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Top tips for selling online this Christmas

    28 November 2012

    Each year, the Christmas retail floodgates open with November’s Black Friday and continues through December with Cyber Monday and beyond. Brands herald the festive shopping season of late November and early December with sales of epic proportions.

    In fact, Adobe’s Digital’s Online Shopping Forecast for the US and Europe estimated that the online retail sector will make approximately $2bn on Cyber Monday alone. While the Christmas season is a time for big brand advertising and sale campaigns, smaller merchants can also make the most of the festive retail fever. Below are some practical tips for retailers of all sizes looking ...

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    Posted by: Bloggers' Gallery

    Tags: Online

  • Cyber Monday predictions are in!

    28 November 2012

    The planes, trains and automobiles holiday travel rush is officially on! The airports are already bustling with holiday travelers and cranberry sauce and pumpkin pies are disappearing from grocery stores. And just today I received three “holiday special” emails from the same website. Sheesh! Black Friday is just four days away. But the biggest shopping day of the year, Cyber Monday, is right around the corner.

    Shopping on Cyber Monday offers customers great perks like free shipping and amazing discounts. This year, more than ever before, we think social sharing will play an important role in online shoppers’ purchase decisions. ...

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    Posted by: Bloggers' Gallery

  • Online brand-building means no more click-through

    23 November 2012

    For most of its still-young life, online advertising has worshipped at the altar of the ‘almighty click-through’. If the click-through rate (CTR) was high, says the logic, the ad must have worked. After all, people wouldn’t have clicked on it otherwise.

    That might be true for ads designed to sell products and services and thus present an immediate return-on-investment (ROI), but it’s not quite as solid a measurement for brand-building. In fact, the lack of brand focus in the past has had a trickle-down impact on everyone involved in digital advertising, from the agency to networks to publishers.

    When the ...

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    Posted by: Bloggers' Gallery

    Tags: Measurement, Demand-side platforms, Measurement, ROI & effectiveness, Online advertising

  • Ad tech and the art of the alchemist

    20 November 2012

    The traditional quest and obsession of the alchemist was to transmute lead into bright shining gold, a task in which they all ultimately failed. A similar scenario is playing out in the ad technology world as businesses claim the technologies they have developed for one clear purpose – monetising low value inventory – can become technologies for helping sell high-value, guaranteed premium inventory.  

    The premium world is crying out for technologies that can help save time, automate processes to eradicate manual approaches, remove complexities and ensure the whole process around buying and selling premium inventory runs more smoothly. The ...

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    Posted by: Bloggers' Gallery

    Tags: Multi-platform, Online advertising

  • So you think you know the Chinese market?

    20 November 2012

    Many domestic and Western companies feel that cracking the Chinese market represents the proverbial pot of gold. But all too often marketers and brands fail in their quest, dragging their investments down the drain. 

    See below three misconceptions marketers and brand owners often have about their potential and their entry into the Chinese market:

    Misconception one: The emerging Chinese middle class represents the most attractive consumer segment for goods and services. 

    Reality shift: The growth of the middle class in China has been dramatic in recent years, no question. But companies also need to look at the lower-end of ...

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    Posted by: Bloggers' Gallery

    Tags: Emerging Markets, Consumer insight

  • ‘Tis the season to be shopping... on your mobile

    20 November 2012

    With the holiday season fast approaching, I wanted to share this infographic from Tapjoy which gives insights into how shoppers in the US are using their mobile. What does it show? Mobile really is becoming consumers’ favourite shopping companion – whether it’s to compare prices, find coupons or read product reviews before they buy. Either way, brands can’t neglect the importance of the mobile device and with Christmas just around the corner, a mobile presence is vital for brands to make sure they have a presence in a shopper’s path to that final purchase.

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    Posted by: Jenni Baker

    Tags: Mobile, M-commerce

  • How to protect your brand from ‘complaint broadcasters’

    19 November 2012

    Consumers are increasingly looking to their peers for guidance when considering a purchase, which means that ‘social validation’ now accounts for a significant share of how purchasing decisions are made.  As a result, it’s never been more important to ensure that disgruntled customers are dealt with quickly, carefully and effectively, before any negative perceptions of the brand can be spread.

    It used to be that unhappy customers would complain to the company directly, and perhaps share the details of their experience with a few friends and family members. Generation Z, however, is a lot more technology savvy, and these consumers ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Branding

  • The Cult of Home: Playing indoors - the answer for rainy days

    14 November 2012

    It is hard to escape the Eurozone crisis. Even if we don’t keep up with the news headlines, even if we aren’t personally, directly affected by the recession, the gloomy outlook is becoming entrenched in our mindsets and behaviours; it is on the streets and in stores and will not be going anywhere soon. 

    The Future Foundation has this week been pondering the nature of fun in a recession. With so many rainy days on the horizon, where can consumers go for refuge? How can we meet our aspirations and dreams when cash flows are low and spending cannot be ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

  • Big spend on big portals won’t guarantee big ad returns

    13 November 2012

    Good times for AOL, who recently announced that its ad revenues have been the strongest in seven years - reaching a massive $340m. While there is no disputing the figures, which AOL attribute to simply getting more online advertising and search dollars from other brands and businesses – before handing over significant ad budget over to large portals like AOL, advertisers should think carefully about where they choose to place their promotions online.

    While big portals have long held the giant share of advertising spend online, we recently conducted some research with YouGov which actually found that these portals are ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Advertising, Advertising spend, Online advertising

  • How Nintendo rescued the video game industry: infographic

    12 November 2012

    Nintendo

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    Posted by: Bloggers' Gallery

    Tags: Gaming

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