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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Trend Focus: Professionalised budgeting as the dog days of summer heat up the Eurozone

    28 September 2012

    The Eurozone teeters on. Unemployment grows, GDP falls and gloom is the ever present, uninvited guest in households across the continent.  

    While banks, lenders and politicians take decisions on how to balance and stabilise the Eurozone apparatus, those in the middle - the consumers - must march on with their day-to-day, living as well as they can in the position they find themselves (on average 60% of European consumers tell us that doing so is a top priority).

    And as consumers across Europe are being continually hit with the aftershocks of the crisis, the trends driving consumption patterns are ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

  • Power to the online people

    19 September 2012

    Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people.

    Not just in the US, either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the ...

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    Tags: Social Media, Online, Social

  • Which of the London 2012 sponsors won the 'Socialympics'?

    13 September 2012

    An interesting graph to share from Sociagility, which charts the rise and fall of the 25 main London 2012 Olympic sponsors based on their social media performance throughout the Games. The report assessed the sponsors’ performance across the web, Twitter, Facebook and YouTube over a period of five months. 

     

     

    Keep an eye out for M&M Global’s Special Report on the London 2012 Olympics in the Q3 issue of M&M Global.

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Social, Olympics

  • Trend Focus : Local Preference in a globalised world

    06 September 2012

    In the face of economic crisis in the Eurozone, ‘Local Preference’ is a trend simply bound to be boosted. We can see a metaphor in all those individual European electorates who are calling on their political leaderships to intervene to protect national interests (and worry less about the sensitivities of other nation states).  And while many consumers might naturally presume in favour of goods that are locally produced, the Eurozone Crisis induces sharp new feelings of consumer-citizen solidarity. It might even be thought something of a duty now to buy food from local farmers, fashion from Italian/Spanish... designers, a holiday ...

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    Posted by: Bloggers' Gallery

    Tags: Consumer insight

  • Coca-Cola at the Olympics

    03 September 2012

    Coca-Cola's sponsorship of the Olympics dates back to 1928 and will extend to at least 2020 following a new partnership deal signed with the International Olympic Committee. M&M Global explored its sponsorship efforts over the years in an infographic published in its Q2 edition.

    Coke Infographic

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    Posted by: Bloggers' Gallery

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