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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • How not to pitch

    29 August 2012

    “When’s the baby due?” To ask this of a non-pregnant woman is one of life’s great gaffes. To ask it, as I did some years ago before starting a pitch, is about as bad as it gets.

    I say this to set a marker in the ground: I know I have stuff still to learn about pitching, which is why finding myself running a couple of big-sized tenders for clients recently has proved to be an insightful experience.

    Here’s what I and Team Wardour learnt (or relearnt) about ‘how to’ and, more importantly, ‘how not to’ pitch from the companies ...

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    Posted by: Bloggers' Gallery

    Tags: pitches

  • Programmed for demise

    28 August 2012

    A little bit of insight into the world of video gaming amongst young boys and ultimately how it is affecting their educational prospects...

    Programmed for Demise
    Created by: www.OnlineGraduatePrograms.com

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Gaming

  • A lot can happen in 9.63 seconds! It’s in the data!

    16 August 2012

    While you were watching the 100m at London 2012 come and go in a flash, did you ever consider what happens online during that time - all day, every day? Specifically, within 9.63 seconds 16.660 tweets are composed, 110.000 Facebook posts are uploaded, 28 million emails are sent, and 255.000 product images are displayed by Criteo. So what connects this remarkable feat of human achievement with the online environment? Well in some ways it is quite simple, big data!

    Sir Tim Berners Lee was a fitting part of the Olympics opening in what was an amazing representation of societal and ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Advertising, Olympics

  • Samsung takes the trophy

    16 August 2012

    Two-thirds of the Olympic organising committee's £2bn ($3.14bn) operating budget has been raised through sponsorship. So why is the UK public not thanking big business?

    It can be difficult to prove sport sponsorship's return on investment and yet the Olympic sponsors paid handsomely to associate themselves with the 'greatest show on Earth'. So was Olympic sponsorship worth it?

    Precise analysed social media conversations about the sponsors over a two week period. We found that sponsors fared very differently to one-another when measured on favourability and not just buzz, with the sentiment scores of the top four sponsors by share of ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Social, Olympics

  • Going mobile? Engagement is key...

    01 August 2012

    Finally there is growing evidence that mobile is starting to deliver on its greatly anticipated potential. Indeed, Ebay chief executive John Donahoe commented last week that it has seen a “staggering surge” in mobile transactions, while industry-wide research is showing nothing but astounding insights into the mobile shopping habits of consumers.

    That aside, brands still have a way to go in terms of truly understanding how to use mobile to its best potential and it can all easily go so wrong. So in that vein, Foolproof released this infographic that gives insights into what brands are currently providing in terms ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, M-commerce

  • Eurozone: the crisis that just will not quit

    01 August 2012

    Another day dawns in the capitals of Europe. With more meetings of presidents and prime ministers, more statements of re-affirmed political resolve, more frisky reactions from the money markets, more summits than the Himalayas... the Eurozone Crisis weaves its way like a septuagenarian soap opera round the lives of the continent’s 500 million.

    Some may be bored rigid with the whole thing. But, on the streets, many know the crisis in all its component parts: depleted pension pots, extended working lives, teenage kids who cannot find jobs, compressed living standards, trouble with bills, belt-tightening as a contender for a new ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

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