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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Is your social media campaign on track?

    20 July 2012

    Social media is still relatively new in the grand scheme of things and marketers are still trying to come to grips with how best to use it.

    I thought I would share this infographic from UK-based digital marketing agency Return on Digital, which pulls together all its hints and tips on how to interact via the medium and increase brand engagement across three major players in the space – Facebook, Twitter and LinkedIn.

    Is your social media campaign running smoothly or is it heading off the beaten track? I know which side of the track I’d rather be on...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Social, Advertising, Facebook

  • Microsoft smartphone? Watch this space...

    12 July 2012

    As if things weren’t hotting up enough between Microsoft and Apple – with Microsoft announcing the launch of the Surface tablet – now the company behind Bing, MSN and Windows has well and truly declared war and might just be planning to take on the mobile giant with its very own Microsoft-made smartphone.

    “We are trying to make it absolutely clear we are not going to leave any space uncovered to Apple,” Ballmer said during an interview at the Worldwide Partner Conference in Toronto. “We are not. No space uncovered that is Apple’s.”

    In what Microsoft chief executive Steve Ballmer ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Tablet, Smartphone

  • The who’s who of social media: infographic

    05 July 2012

    Global ad spend on social media is set to reach $9.8bn by 2016, according to BIA/Kelsey’s US Local Media Forecast. With that in mind, it is vital that brands and businesses have a social media strategy in place. But the social media world is fast becoming complex and the need is greater than ever to ensure that you are on the right platforms to reach the right consumers.

    While Facebook and Twitter might seem the obvious choice due to their massive reach and high engagement levels, the smaller, up-and-coming Pinterest’s of the online world also have their own unique features ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Social, Facebook