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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Summer of sport: infographic

    27 June 2012

    With the UEFA Euro 2012 heading for the finish post and the London 2012 Olympic and Paralympic Games creeping ever so quickly closer, Havas Sports & Entertainment have released some new research that highlights just how immense the public appetite is for sport.

    “The key outtake from this research is that despite the difficult economic conditions people are prioritising spending on sport as its popularity remains sky high,” says Havas Sports & Entertainment global president and chief executive Lucien Boyer. “To capitalise on this trend our aim is to help brands develop integrated campaigns at both a global and local level, ...

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    Posted by: Jenni Baker

    Tags: Sports, Sponsorship

  • The most socially devoted industry: infographic

    25 June 2012

    If the key to social media marketing is communicating and interacting with fans, can you guess what the most socially devoted industry is? Well believe it or not, it’s the telecoms industry, which responds to 4% of questions from its fans on Facebook.

    Here’s another infographic from Social Bakers showing the results of a study carried out on Facebook:

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Social Media, Social, Facebook

  • Microsoft enters the tablet wars

    25 June 2012

     

    The tablet market is still wide open and Microsoft has had time to watch, learn and get its offering right. Last week’s launch of the new tablet devices, the Windows RT and the Surface for Windows 8 Pro, fits into its wider story about Windows 8, which centres on the company’s ‘screen agnostic’ commitment to offer a unified experience across phone, tablet and computer.

    The tablets use the same Metro user interface as the latest Windows phones, which lends itself really well to touch screen. It offers a great, living experience, delivered by the on-screen widgets and feels very ...

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    Posted by: Bloggers' Gallery

    Tags: Tablet

  • How promiscuous are you?

    20 June 2012

    I am always a little dubious of any media debate that centres around the idea of ‘the new consumer’ or ‘putting the consumer first’. The former irks me mainly due to the fact I am a little tired of ‘investigating the new consumer’ and the latter just confuses me - how can any brand be successful if they are not already doing this? Perhaps I am looking at it a little too simplistically, but hey, that’s my opinion and I am sticking to it.

    Earlier this week I sat in on a panel discussion in Cannes, put on by Havas ...

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    Posted by: Martina Lacey

  • The year of online video will be ...

    20 June 2012

    Us media & marketing folk love to proclaim the ‘Year Of’. A popular recurring favourite is 'Year Of The Mobile' which, for the record, I think we all missed a couple of years back. But it's fair to say that any new technology on the block gets the same hyperbolic billing. Hence why, in my discussion with Initiative worldwide's president, digital communications Michael Hayes for M&M Global TV, I had to ask the question:'When will be the year of online video'.

    I won’t spoil your viewing experience by giving too much away, but for Hays, the video tipping point may ...

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    Posted by: Martina Lacey

  • The schizophrenic mobile device

    13 June 2012

    On what can feel like a whim of the digital fates, mobile marketing can drive great brand loyalty and equally great brand disloyalty. As chairman of mobile ad agency Sponge Alex Meisl comments, the mobile can be a very schizophrenic device.

    The message being stated at M&M Global’s Back to the Future event, covering digital and mobile matters, is clear and the implications are worrying. Mobile has massive potential and is not being understood. However, not understanding it isn’t just a case of a missed opportunity, it looks like it could be actively damaging the slow adopters.

    As Mobile Marketing ...

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    Posted by: Bloggers' Gallery

  • Let them drink beer!

    07 June 2012

    With the Euro 2012 competition about to kick-off this weekend, you would think that Carlsberg, as an official global beer sponsor of the tournament – would be sitting pretty cushty right now...

    Football and beer go hand in hand – in fact, it’s the only time I’ll ever drink it! But despite this massive sponsorship deal with the Euro 2012 tournament, it won’t be Carlsberg that is the lager of choice for football fans while watching the beautiful game – but rival Stella Artois...

    According to a survey of 1500 UK men, carried out by TolunaQuick, Stella Artois will be ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Sports, Advertising, Sponsorship

  • Is it really worth sponsoring the Olympics?

    07 June 2012

    The Olympics – a major international sporting event that comes around every four years. It’s no wonder that brands are keen to pay big bucks to get involved...

    But is it really worth forking out all that cash? What value do brands really get out of it?

    I came across some research earlier from Opinium Research, who has been keeping a close eye on not only this year’s official Olympic sponsors, but also the brands that have no connection with the Games, but that are benefiting from it.

    A survey of 2,000 people in the UK showed that only 10% ...

    Comments (2) | Permalink

    Posted by: Jenni Baker

    Tags: brand awareness, Sponsorship, Olympics

  • What to expect when you are expecting on a Pinterest promotion?

    07 June 2012

    Pinterest provides a visual opportunity for brands to express themselves and people to express their brand. Brands, consumers and retailers are now beginning to take Pinterest a step further to engage consumers and friends with contests and chance promotions. Sounds simple right?  Upload a photo here or there, people will re-pin and BAM! Engagement?! Well, maybe...what should you expect when expecting on Pinterest? 

    We believe that when implementing a contest or chance promotion on Pinterest, the same rules apply: measure success, be creative and unique, what to expect, and the value of pinning and repinning.  Be clear about the rules ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Social, Pinterest

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