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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Oozlum agencies

    30 May 2012

    I sometimes wonder if the content marketing sector will have the gumption to really make a mark on the wider world of marketing. Too many of its agencies seem to spend too much of their time looking inwards not outwards.

    I’ll give you one example. Just a couple of weeks ago my team was victim of a trolling attack on the iTunes store. Someone had decided to slate one of our iPad apps – concluding with the line that ‘as a client he was now going to move his business’.

    Sadly for the critic, he didn’t realise that iTunes identifies ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

  • Research for Google finds use of social media could get you promoted

    30 May 2012

    Millward Brown research conducted for Google confirms that I am not wasting my time with social networking. The research suggests that I stand more chance of promotion if I engage with social networks, and it implies that my social media activity could help to make me a smart, high-flying executive.

    Conducted with a sample of executives in Europe, the research set out to help understand how social tools are being used in business; who is using them and what for, their benefits and challenges, and how they are affecting people’s work and careers. You can read the full findings in ...

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    Posted by: Nigel Hollis

  • Top 100 Global Brands: infographic

    23 May 2012

    It came as no surprise in Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brands study that Apple has maintained its position as the most valuable brand in the world.

    It was only last year that Apple ended Google’s four-year reign and claimed the top spot with a brand value of $153.3bn, overtaking Google’s $111.5bn. This year, Google dropped lower down the rankings yet again, having been bypassed by IBM, decreasing in value once again at $107.8bn (-3%).

    Apple is currently valued at $182.9bn. Is this a surprise? No. During the last quarter of 2011 alone, the company ...

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    Posted by: Jenni Baker

  • A Marketer’s Guide to Real-Time Advertising

    22 May 2012

    You never know what is going to make a good blog post. By in large M&M Global readers can be fickle in the content they deem worthy to read on the site and share online – usually infographics are a sure bet as well as lists but one topic reigns supreme – online advertising and how you do it in the right way.

    Despite the fact that this post on ad exchanges is from last summer it is still regularly one of our most read blog posts due to the simplicity of how the topic is explained. So, up next ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: real time bidding, Demand-side platforms

  • The problem in the Middle East

    21 May 2012

    Last week I was invited to the Middle East Media Forum put on by Adnative. The briefing brought together an interesting mix of stakeholders from the Middle East who spoke about the opportunities in the region for advertisers and squashed some possible misguided assumptions about the population in the region.

    HSBC’s global head of media Suresh Balaji spoke about how to target the business elite in the Middle East and why marketers shouldn’t ignore the region. Online media owner Zawya and mobile specialists InMobi peddled their wares and banged the drum for digital in the Middle East – both talking ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Measurement, Print, Measurement, ROI & effectiveness

  • Are media and ad executives social media dinosaurs?

    17 May 2012

    With a potential $100 billion on the table, it is perhaps not surprising that Facebook’s business model is coming under increased scrutiny these days. A recent Financial Times article reports growing tensions between advertisers and Facebook over the placement of advertising on the site.

    Advertisers, it seems, want to slap display ads all over your Facebook newsfeed, but Facebook wants to protect your turf.

    Earlier this week, I wrote this post (McDonald’s mommy bloggers) about how some marketers seem to have realized that investing in people brings better returns (rather than investing in trying to drive traffic ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Social Media, Advertising, Facebook

  • Things you might not know about Facebook

    15 May 2012

    Another infographic to share with you... This time revealing some interesting stats about Facebook.

    Ahead of Facebook’s much anticipated IPO, social media analytics provider Socialbakers has put together a detailed infographic showing the impact the social network has on brand performance worldwide.

    Here are some key facts I bet you didn’t know about Facebook:

    - If Facebook was a country, it would have the third largest population in the world, behind only China and India

    - Facebook has more “members” than there are people in Europe

    - Beverage brands occupy three of the biggest brands spots on Facebook in ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Social, Emerging Markets, Facebook

  • The secret lives of mums online: an infographic

    14 May 2012

    Five years ago I would have laughed at someone who told me that in five years time my mum would even know how to turn on a computer or a mobile phone never mind know how to use it. These days, I’ll be lucky if I can drag her away from Farmville or Treasure Isle for half an hour to get dinner started.

    Who would have thought it? But Nielsen has carried out a piece of research on American mums, which found that nearly three out of four mums visited Facebook during March 2012 and when it comes to social ...

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    Posted by: Jenni Baker

    Tags: Social Media, Online, Social, Gaming

  • Pinterest - the next Facebook or unlawful copyright infringement?

    10 May 2012

    By, David Ashplant, corporate partner, Lester Aldridge

    Pinterest

    Pinterest is fast becoming the latest internet phenomenon and growing exponentially. If you’re not already familiar with it, it is a virtual pinboard that allows members to “pin” images and videos they like to their online board. When you click on them they should take you to the website they came from.

    The big issue with all this is that reproducing an image taken from the internet is likely to be infringing someone else’s copyright in just the same way it would be if you photocopied it. In the US, there is ...

    Comments (25) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, E-commerce

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