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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The FMCG landscape: an infographic

    27 April 2012

    Ever get confused and/or baffled by the FMCG landscape? The who's who and the what's what? Well we were alerted to this infographic that gives an overall view of the landscape and explains just that...

    Click here for a bigger image

    Comments (3) | Permalink

    Posted by: Jenni Baker

    Tags: FMCG

  • It’s personal: mobile marketing and the radically changing face of consumer interaction

    27 April 2012

    The mobile market isn’t just growing; it’s drastically changing in nature. Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in Q1 of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%. Today there are roughly 4.6 billion mobile users, many of whom are purchasing goods via their devices. What’s more, comprehensive 3G and the proliferation of quality Wi-Fi is improving the user experience – providing better connectivity than ever before. The result is a golden opportunity: businesses and ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Marketing

  • Rise of the video ad: an infographic

    23 April 2012

    You know how fond we are of an infographic on the M&M Global team, and when the good people over at Adform [display marketing specialists] sent across this infographic mapping the rise of video ads in Europe, I just had to share it...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Video

  • Festival of Media Global 2012 Day 2: Tweets roundup

    18 April 2012

    If you’re not with the leaders of the media and marketing world in Montreux, M&M Global gives you a random selection of some of the tweets from those of you who are!

    @charliecrowe1 Salman Amin proves that business leaders must now be media experts. PepsiCo's CMO is impressive. Perfect start to day 2!

    @gifernando  “@CasparSch: Don't bring me media plans, bring me story plans - Pepsico CMO plea to the media world” Yes!!

    @albinoriotman 90% of all internet will be video by 2015. Prediction by Salman Amin, PepsiCo.

    @liamplowman If you've hired a private detective following your wife, the relationship ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

  • Yahoo, Mofilm and RTL Interactive battle it out to impress Nestlé at FOMG

    17 April 2012

    Outgoing Yahoo EMEA senior vice-president and managing director Rich Riley managed to impress Nestlé head of digital and social media Pete Blackshaw, following a head-to-head battle against RTL Interactive managing director Marc Schröder and Mofilm president and co-founder Andy Baker to ‘woo’ him with their advertising solutions.

    In a unique session on the second day of the Festival of Media Global, the three media owners were pitted against each other as they took part in a session entitled ‘What happens when TV isn’t the only screen?’ The aim of the game was to each take it in turns to convince ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Connected TV, TV, Video, Festival of Media Global

  • Three lessons in tactical agility

    17 April 2012

    Speaking at the Festival of Media Global in Montreux this morning, OMD chief executive worldwide Mainardo de Nardis offered three lessons in tactical agility:

    Always asking – be ready, don’t stop and find out what consumers are really asking for

    Always thinking – where are the opportunities?

    Always doing – have confidence and conviction
     
    You can keep up-to-date with all the action from the Festival of Media Global 2012 by following #FOMG12 or check out our dedicated Festival page.

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • Festival of Media Global 2012 Day 1: Tweets roundup

    17 April 2012

    If you’re not with the leaders of the media and marketing world in Montreux, M&M Global gives you a random selection of some of the tweets from those of you who are!

    @bmacrow Rocking the silent panel session

    @Werner this is fun, the marketeers at #fomg12 use Bezos' definition of Brand: "A brand is what people say about you when you are not in the room"

    @LindseyClay Big respect to all the agency CEOs for participating with such grace under fire in terrifying "Agency Jeopardy".

    @Rory Stirling Completely disagree out of home ads drive mobile commerce. Suspect that QR ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media Global

  • Clouds & Crowds

    16 April 2012

     Vogels

    “If your company isn’t measuring deeply the interaction with customers and using the data, you are missing out,” Amazon.com chief technology officer Werner Vogels warned delegates on stage at the Festival of Media Global in Montreux today.

    Speaking passionately about the importance of data, Vogels said that learning is the biggest accomplishment so you must “measure relentlessly.”

    He urged companies to adopt three steps when launching new products/initiatives:

    Experiment
    Measure
    Iterate or pivot

    According to Vogel, the best organisations designed to deliver new products under conditions of extreme uncertainty are starts-ups due to their ability to be reactionary. He ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Digital, E-commerce, Advertising, Marketing, Measurement, ROI & effectiveness, Festival of Media Global

  • Seven pieces of advice for marketers

    16 April 2012

     

    Barclays head of brand, reputation and citizenship David Wheldon unleashed seven golden rules for marketers at FOM Global. Take note:


    1. There’s no such thing as a lead agency
    2. Collaborate
    3. T-shaped people – the industry needs more open, ego-free and sharing people
    4. The conductor of the orchestra is the client – pay attention to what’s happening around you all the time
    5. Freedom within a framework - but you still need a framework in place
    6. Hire and inspire curious individuals – those who are passionate are keen to learn will undoubtedly succeed
    7. Remember there ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Marketing, Festival of Media Global

  • Branded content or product placement?

    03 April 2012

    The lack of branded content in the marketing mix can be attributed to a dated media planning process, according to Ogilvy & Mathers EAME chief digital officer Patou Nuytemans, who was speaking as a part of MIPTV's Branded Entertainment conference series.

    Patou, who was joined on stage by Nestlé, MEC Entertainment and Independent Film Channel, argued that the traditional media planning process is holding up the shift of dollars to branded content due to the fact that there is no new budget to allocate towards it and brands are still lacking the confidence to invest in the area. MEC Entertainment's ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Advertising, branded content

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