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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Schmidt: "There will be an Android in every pocket"

    29 February 2012

    Eric Schmidt 

    Google executive chairman Eric Schmidt has expressed high hopes for its Android operating system, even going as far as to say that in just 12 years time, every consumer across the globe will own one!

    As Google's ex-CEO addressed delegates during a keynote speech last night at the Mobile  World Congress in Barcelona, his bold statement about Android's impending success was met by cheers of laughter and clapping, as competitors such as Blackberry and Nokia sat in the wings at what is considered the biggest global event for the mobile industry.

    "A mobile experience at least at the level ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Google

  • Male skincare…back to basics?

    29 February 2012

    L'Oreal 

    By Mark Fiddes, executive creative director of Draftfcb London. 

    What’s the latest breakthrough in men’s moisturisers? Clue: it gives you wings.

    Yes, the active ingredient in Red Bull, taurine, now comes to L’Oreal Hydra Energetic, according to their latest ads fronted by Sparta’s very own King Leonidas a.k.a. 300 actor Gerard Butler.

    But are men dumb enough to believe that traces of 2-aminoethanesulfonic acid in their face cream will make them: more manly, younger looking and drink less Red Bull?

    Let’s start with manliness. Contrary to popular belief, taurine is not strained from bull’s testicles. Quite the opposite: it ...

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    Posted by: Bloggers' Gallery

    Tags: Marketing

  • When I die you won't hear about it on Facebook

    23 February 2012

    Last year I lost a childhood friend who died at the untimely age of 26 from a heart attack. Being from that generation that turns to Facebook to express all emotions one of the first things I did was go to his Facebook wall to write a message like many of his other friends that were also grief stricken.

    My friend Mark was funny, kind, thoughtful and an all around good guy which was reflected in the messages left for him from around the world and the final things that he had posted on his Facebook profile before he died. ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Facebook

  • The state of gaming: an infographic

    23 February 2012

    Earlier this week, M&M Global hand-picked some key findings from Spil Games’ 2011 State of Gaming review, but enough of boring numbers, here's a fun and colourful infographic that illustrates all the stats you need to know about the state of gaming in 2011.

    Comments (1) | Permalink

    Posted by: Jenni Baker

    Tags: Gamification, Gaming

  • Do brands in a category always revert to mediocrity?

    15 February 2012

    It is an indisputable fact that purchasing in product and service categories obeys the law of Double Jeopardy. This is - stated at its most simplistic - an empirical generalization that higher market share brands achieve stronger customer loyalty than lower market share brands in the same category. But the thing that always intrigues me is whether all brands obey the Double Jeopardy law to the same degree all of the time.

    Take pretty much any data set at a point in time and plot brands on a graph comparing a penetration metric with a loyalty metric, and you will ...

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    Posted by: Nigel Hollis

  • Knowing what triggers people’s brand impressions: is it as important as what comes to mind?

    13 February 2012

    For some time now I have been exploring the role of meaning in marketing. I think being perceived as meaningfully different is the origin of a brand being able to command a price premium. So if your brand is one that aspires to command a price premium, then you need to understand what makes it meaningfully different from the alternatives.

    But meaning is in the eye of the beholder. So much as marketers seek to add meaning to their brands, the user also adds their own unique meaning to what the brand stands for, and the latter may be far ...

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    Posted by: Nigel Hollis

    Tags: Branding

  • OOH to OOO: The birth of out-of-oven media

    07 February 2012

    Contrary to what some believe, due to a certain feature that appeared in M&M last year under my watch, I am a big fan of out-of-home media. I would go as far as to say that OOH is my favourite platform.

    Why is it my favourite? Well due to all of the creative, engaging and sometimes somewhat outright absurd things that you can do with it. Case in point the current work that JCDecaux has done in the UK for McCain and its new Ready Baked Jacket Potato range. For those not familiar with the awesomeness that is a jacket ...

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    Posted by: Martina Lacey

    Tags: OOH

  • Who wants to be a CEO?

    07 February 2012

    By Kamini Banga, brand consultant

    Think hard before you say yes to the above question. Listening to chief executives, economists and academics at the World Economic Forum in Davos, it appears that business today is between a rock and a hard place and it is a wonder that they can do anything at all. Well, there are several rocks and hard places really. Here is a list that came up again and again during different discussions.

    Short term versus the Long termboth are critical – in a rapidly changing environment staying on course for long term goals and ...

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    Posted by: Bloggers' Gallery

    Tags: Business models, Talent

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