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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The best of mobile in 2011: Intel’s ‘The Chase’

    30 January 2012

    This year we’ll be talking a lot about mobile, and personally I’m excited about all of the innovative advertising solutions we’ll deliver for our clients via the mobile channel over the course of the next 12 months. In anticipation, I took a look back on some previous campaigns we’ve driven that effectively integrated mobile platforms and Intel – ‘The Chase’ – stands out to me as a fantastic example.

    Intel wanted to launch a digital campaign that would increase its brand awareness and promote the incredible power of its new Core i5 processors. We can't see these processors, since they ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Creativity

  • Making differentiation meaningful again

    26 January 2012

    In a recent Media Post article titled, “TV Brand Names Become Irrelevant,” Aaron Baar states:

    With so many HDTVs offering the same features (Internet connectivity, high definition, etc.), the brand names are becoming irrelevant.

    I am sure he is right. Why? Because I had to get up and check whether I own an LG or a Samsung. From memory, all I could have told you was that it’s not a Sony.

    The BrandZ database also lends credence to Aaron’s statement. The correlation between familiarity with what the brand stands for (Presence) and what brand was bought last is over 90 ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: TV

  • Social business: an infographic

    20 January 2012

    Social business is one of the big business buzzwords of 2012 but how many people actually know what it means?

     

    This explanatory infographic shows all the routes business has travelled in order to become more social. Yes, it’s about social media but it’s also about values, customers, collaboration, involvement and engagement.

     

    We define social business as the creation of shared value for everybody in a business value chain, including the customer and the communities they live in, online or offline. Social business has evolved from multiple sources and is taking business in a new direction. From the development ...

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    Posted by: Bloggers' Gallery

    Tags: Social business, Social, Technology, Marketing

  • Yet another misstep for Netflix?

    16 January 2012

    Here is my prediction for 2012: Netflix is going to find itself in serious financial trouble. The predicted problem will have little to do with existing customer’s appreciation of the company’s service, and a lot to do with its continued strategic missteps. This time the misstep is to launch the service into the UK.

    Launching your brand into a market where an established incumbent already owns your existing positioning is one of the biggest gaffs you can make in global marketing. Time after time, companies have fallen into the same trap. Just because you made it to leadership position ...

    Comments (12) | Permalink

    Posted by: Nigel Hollis

    Tags: Online, Video

  • Will social TV really promote virtual togetherness?

    11 January 2012

    Millward Brown’s Global Futures Group recently issued its Top 12 Digital Predictions for 2012, with forecasts related to wide-ranging topics including gamification, mobile wallets and social e-commerce. 

    But the one that gave me pause for thought was Dave Barrowcliff’s “Virtual Togetherness.” What, I wondered, would make me want to interact with a TV show, or post about it on Facebook, and when would I do so?

    Don’t get me wrong, I know shows like American Idol and X Factor attract a ton of interaction in the form of texts and tweets, but those shows lend themselves to mass interaction ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Mobile, Social Media, Online, TV, Facebook

  • 2011: Reflections on an amazing year of storytelling

    03 January 2012

    Happy New Year!

    As each year draws to a close, I always make sure I take some time to reflect – usually on a plane or train travelling from one city to another – on Microsoft’s achievements both globally and here in Europe. To kick off 2012, and following Frank Holland’s post a couple of weeks ago, I thought I’d put pen to paper and share my thoughts on 2011 on the Microsoft Advertising blog with our great community of contributors and followers.

    Firstly to innovation; the lifeblood of the Microsoft business. It was Christmas 2010 that we saw ...

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    Posted by: Bloggers' Gallery

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