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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • So, what’s wrong with a bonus culture in agencies?

    13 December 2011

    How incentive is the lifeblood of success, especially in the marketing business.

    There has been a jolly great hoo-har over the bonuses paid to bankers this year. Whatever we think about bankers, I think making bonuses the felon is wrong.

    Anything that requires performance, or indeed anything that requires out-performing the market, should be incentivized by a bonus of some form.

    Bonuses themselves are not wrong, but perhaps they have been misused by some companies to reward short term gain when really they are a long-term incentive. We work in an industry which relies on out-performance, everything is geared to ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: Agency Developments, Remuneration

  • Netflix: proof that the consumer is boss after all?

    13 December 2011

    Netflix 

    Back in July, I wrote a post that questioned Netflix’s decision to increase prices, “Is Netflix courting disaster with its latest price hike?” As I have noted elsewhere, sometimes it is worth losing price sensitive customers in order to boost margins.

    However, I would have expected the company to research its pricing decision ahead of time, rather than relying on feedback from irate customers and closed accounts. And if it had carried out the research, maybe its share price would look a lot better than it does now.

    Back in July, Netflix introduced a new pricing plan: $7.99 a ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Online, Reputation, Video

  • Luck or judgement: surfing the incessant waves of new business

    05 December 2011

    Why do agencies seem to go through peaks and troughs of winning and losing business? I don't think it’s an accident, I think it’s a rational strategy. 

    When I was working within agencies I spent more than half of my time with some form of new business opportunity on my desk, whether that be a media or advertising pitch, a proposal to write or managing an agency's entire review. I recently tried to tot up the value of the pitches I'd been involved in or managed and it is at least around $7bn in billings terms (which is about the size ...

    Comments (4) | Permalink

    Posted by: Tom Denford

    Tags: Business models, Agency Developments

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