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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Five top tips for optimising international SEO

    28 November 2011

    Search Engine Optimisation (SEO) strategy for international brands can be a minefield. Without strategic, careful planning, brands can quickly find themselves exponentially overwhelmed. Multiple languages, multiple websites, multiple website platforms and even multiple alphabets conspire to make SEO across borders a difficult proposition. Consider these best practices for international SEO:

    Favour strategies that span borders

    If your strategy works without having to be tailored by market, that’s great! For instance, if you are working to improve visibility in several countries, and each country’s site is built on the same platform, look to optimise that platform first. For example, is it ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Search

  • Euro mobile ad market: infographic

    28 November 2011

    The fabulous people at the independent mobile advertising network InMobi have just published their Mobile Insights Report: European Edition, Quarter Ending October 2011. Highlights include the fact that Android is the top operating system for the fourth consecutive quarter and that despite losing some ground recently Apple is climbing back with its iOS growing from 14.2% to 14.7% share.

    Rather than me boring you with more numbers, here is a fun infographic instead!

    Inmobi infographic

    Comments (0) | Permalink

    Posted by: Martina Lacey

  • No memory of what the ad showed? Perhaps the audience blinked!

    24 November 2011

    One of the consistent findings from ad pre-testing and tracking research is that bits of ads go missing from people’s memories. A key reason for this finding is that our brains can’t deal with too many concepts at one time. I am not just speaking for myself, there is plenty of evidence that our conscious work space is limited, and things that don’t make it to our conscious attention, get forgotten.

    So how does this memory loss happen? It all has to do with how our brains work. Our brains are incredibly good at focusing our conscious attention on things ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Advertising

  • R.I.P HMV

    24 November 2011

    When I was younger I used to love going to HMV to buy a CD and add it to what was a very impressive CD collection, if I do say so myself.

    However, like the rest of the world I have moved on from buying a physical copy of the new Pixie Lott album (which is amazing by the way) and I am instead listening to it on Spotify, possibly purchasing it on iTunes or god forbid downloading it illegally!

    HMV has been one of the many victims of the digital evolution and has been desperately looking for ways to ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Online

  • We wish you a ‘connected’ Christmas

    16 November 2011

    Recent research has predicted that this year’s online Christmas shopping is to reach a record £7.75bn ($12.3bn) over five weeks. That consumers are spending so much online isn’t surprising. Not only are they escaping the crush of people fighting for last minute bargains on the high-street, but the online user experience has become a richer and more interactive journey. As we enter the age of the “internet of things” when almost any device or surface can have an internet connection and video can be displayed almost anywhere, how will our Christmas experiences change?

    The report by IMRG Capgemini “forecast that ...

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    Posted by: Bloggers' Gallery

    Tags: Connected TV, Online

  • Does the internet really suck as a branding medium?

    15 November 2011

    Alan Pearlstein, recently posted a provocative statement in an AdAge article titled, “When Will Brand Dollars Move Online? Maybe Never.” He stated:

    It's time to face the reality that the Internet sucks as a branding medium.

    I find myself somewhat conflicted by the sweeping nature of Alan’s assertion, even if I do sympathize with his viewpoint. The thrust of Alan’s argument is that the Internet is an archetypal direct marketing medium, and it should be valued as such. Different media, he proposes, have different strengths and should play to them.

    But one of the problems with the Internet ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Digital, Branding

  • Why are major US brands increasing their spend on TV?

    10 November 2011

    For years we have heard how TV’s power is being eroded by digital video recorders (DVRs) and alternative digital media. So how come The Association of National Advertisers (ANA) reports that 47 percent of major U.S. brand owners have increased their TV advertising budgets in the last two years?

    I continue to believe that TV is unique in its ability to combine the compelling nature of video with broad reach. And it seems like I might not be alone.

    Quoted in the ANA’s press release, Bill Duggan, Group Executive Vice President of the ANA states:

    There was much chatter in ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: TV, Ad Spend

  • Social media engagement strategies – are brands getting it wrong?

    10 November 2011

    Research released today by TNS has revealed that 61% of UK consumers do not want to engage with brands via social media. This figure is 1% higher than in the USA and 3% more than the average for a developed country. Britons are challenging marketers to raise their game. At the same time, consumers are becoming increasingly demanding and in order to stay ahead of the competition, businesses need to carefully consider their engagement strategies.

    The internet is the greatest relationship tool in history, yet businesses haven’t yet created a working relationship model. Brands therefore need to become social, ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media

  • What Google+ Pages mean for marketers

    09 November 2011

    Google + launched at the start of the year and is Google’s best effort to date to break the social networking headlock that Facebook has applied so expertly in recent years. Leveraging the huge user base of Google accounts for services such as Gmail and Picasa, Google + has over 40 million registered users and it has grown faster than both Twitter and Facebook.

    Up until last night the platform was only available to individual users with a Google account – however, the introduction of Pages for businesses, brands and places will increase the amount of consumer centric content and ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Google

  • People do actually buy products

    03 November 2011

    People buy products 

    Reading this week’s news around Yahoo! purchasing Interclick is simply another example of the dynamically changing online advertising technology marketplace.  Not a day seems to go by without some sort of announcement, many of them around new technology solutions to help drive relevance, effectiveness, targeting, insight or all of the above.

    As a result, the whole world of targeting has become ever more complex. Whether it’s audience-based or behavioural, geographical, contextual, demographic, lifestyle, remarketing, what seems often lost is the fundamental fact: targeting is about reaching people. At the end of the day, it’s people who actually spend ...

    Comments (0) | Permalink

    Posted by: Stuart Colman

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