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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Why are we talking about video?

    25 October 2011

    Adconian's Matt Hunt discusses the complex landscape of the online video marketplace, pull and push strategies, and concludes with the exciting topic of branded content.

    If you're eager to learn more about video advertising from industry leaders, don't miss next month's Video Advertising Summit!

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Video, branded content

  • Thoughts on what other brands can learn from Steve Jobs’ legacy

    25 October 2011

    Sadly, Steve Jobs is no more, but his legacy lives on in a brand that people adore. A while ago, I asked some of my colleagues, “What do you think other brands can learn from that legacy?” The answers were interesting and varied, but ultimately, the consensus was that Jobs ensured that the Apple brand and products were meaningfully different from the competition. 

    Contrary to the nihilists of the marketing world, who would have you believe that successful marketing is nothing more than meaningless distinctiveness promoted as widely as possible, Apple is the poster child of those who believe ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Apple, Steve Jobs, Branding

  • Video: an outstanding advertising medium

    20 October 2011

    Last year, Kantar's Bill Lederer at the Online Video Summit declared that video was going to be an outstanding advertising medium. See why:

    Curious about how to incorporate video advertising in your marketing mix? Don't miss out on this year's Video Advertising Summit next month to learn how to deliver the best online video strategy for your client.

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Video

  • The future's mobile, is your marketing strategy?

    19 October 2011

    The latest advertising spend data from the IAB for H1 2011 reported a total year on year growth of just 1.4% to £8.27billion. 

    Within that, online advertising was the star performer, up 14% to £2.26billion, a 27% share of the market.

    Over a quarter of advertising spend in the UK is now online.

    Mobile advertising was not included in this breakdown, and at Somo, as a specialist mobile marketing agency we eagerly await the growth figures for mobile to be released. 

    A year ago, total mobile spend was just £83million, only 2% of the total spent online and 0.5% ...

    Comments (0) | Permalink

    Posted by: Ross Sleight

    Tags: IAB, Somo, M-commerce, Advertising spend, Ross Sleight, Emarketer

  • User-generated content: Prison Rules

    18 October 2011

    Ever entered a competition which included some form of content submission? Wondering what your rights are in that transaction? Read on...

    Just been sent what looks, on the surface, like an engaging brand promotion with a whizzy prize - $15k all expenses trip to a cool event on the West Coast. I took the time (because I'm a pedant like that) to cast a lazy glance over the Ts&Cs. Here's what I found. 

    "Entrants irrevocably undertake to grant The Promoter and its affiliates, licensees, promotional partners, developers, and third party marketing entities a royalty-free exclusive license to edit, modify, cut, rearrange, add ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: Social Media, Content, Privacy, branded content

  • Why online video is an important part of the marketing mix

    17 October 2011

    Is video the key ingredient? Video content still remains the primary challenge for many brands. But as an essential ingredient in the multi-channel marketing mix it’s important for brands to get it right. Particularly as they enter the smart TV schedule, says Chris Gorell Barnes, chief executive of Adjust Your Set.

    As brands have effectively become the media owner and advertiser all in one, it has become all the more crucial for them to have to have something compelling to say, and regularly, so as to not bore their audience. Hence, as the production of online video becomes significantly ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

  • Power to change

    14 October 2011

    “Sport has the power to change the world”…

    …These were the words of former Brazilian footballer and entrepreneur Raí Souza Oliveira, who was interviewed on stage at the Festival of Media in Miami on the final day of the conference.

    Sports can be leveraged to help young people in Latin America, through development and education, ultimately helping society. Oliveira sees the upcoming World Cup in Brazil as a good opportunity for brands to have a part of investment in the democratic part of sports activities. Brazil has a new objective and that is to educate the country, through the power ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Sports, Emerging Markets, Festival of Media LatAm

  • Soccer is king

    14 October 2011

    Delegates were posed the question: ‘What is your favourite sport?’ at the Festival of Media LatAm during a session devoted to sporting passions, brand benefits and national identities. Unsurprisingly for the region, 55% of delegates voted football, followed by tennis (18%) and basketball (11%).

    Further to this, they were then asked ‘If you could invest in only one of the major upcoming sporting events in Brazil, which would you chose?’ Football again flourished with 76% choosing the 2014 World Cup over 24% of votes for the 2016 Summer Olympics.

    Havas deputy chief executive and Havas Media CEO Alfonso Rodés then ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • The power of a great idea

    14 October 2011

    Unilever’s vice-president of media for the Americas, Rob Master, rounded off the morning session at the Festival of Media LatAm with a presentation on “The new golden age of advertising” – which we are currently slap bang in the middle of.

    “Nothing replaces the power of a great idea,” he said. “If you have a great idea, coupled with consumer insight, there’s no stopping where it could go.”

    Master’s top tips for campaign success:

    Put social mission at the heart of the brand and campaign
    Leverage the brand to create a platform
    Combine consumer and media insight with site, sound, ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • Latam’s new luxury

    14 October 2011

    MCF Consultoria’s Carlos Ferreirinha, Rudd Smeets founder and chief executive Elysiants and Diego Stecchi managing director, LatAm & Caribbean Salvatore Ferragamo took to the stage on day 2 at the Festival of Media LatAm to discuss Latin luxury.

    According to Ferreirinha the main talking point about luxury in LatAm is the shift in the distribution of luxury in Latin America. Previously Mexico and Brazil were considered to be weak markets for the luxury sector in the region where as now they are the epicenter. The young consumer demographic in the region makes it ideal for luxury marketers with the consumption ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Emerging Markets, Festival of Media LatAm

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