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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Tell Me Lies…..

    29 September 2011

    …. Sweet little lies. Am I surprised that my Reebok Easy Tones do little to banish my flabby thighs or my dimply bum? No, not really. And did I need to be told by a regulator that Reebok peddles dreams and just tying my Reebok shoe-laces will hardly shift those calories? Again, no, not really.

    The US consumer watchdog the Federal Trade Commission has forced Reebok to pay out $25m (£16m) to settle its false advertising claims of “slim and slender legs” and refund thousands of people who bought its  EasyTone and RunTone shoes, because Reebok failed to substantiate its ...

    Comments (0) | Permalink

    Posted by: Sonoo Singh

    Tags: Reputation, Branding

  • Why brands should focus on non-English speaking consumers

    29 September 2011

    New research from Populis and Cebr reveals that advertisers are failing to tap into non-English speaking consumers online and should be re-directing their marketing efforts accordingly. This infographic explains why...

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • The show must go on

    28 September 2011

     

    Some time ago I remember reading about the decline of trade shows, that visitor numbers were falling, companies were investing less on their stands and their validity was being questioned.

    One exception to this must be dmexco in Cologne which I (and 19,000+ other people) attended last week.

    Having visited the event for the last four years (the first two when it was called OMD and took place in Dusseldorf) what has been interesting to me is to see the event evolve from being very much a German show into a more European, even international, event in terms of ...

    Comments (0) | Permalink

    Posted by: Stuart Colman

    Tags: dmexco, exhibitions

  • Facebook introduces timeline

    28 September 2011

    For those who like change, then read on; for those who don’t, you might want to look away now.

    Do Mark Zuckerberg et al ever take a break to sit down for a cup of tea and a Kit-Kat? It appears not. They are at it again: The ever-expanding and ever-changing Facebook is about to undergo a complete revamp with a new profile format known as Timeline.

    Timeline moves away from the reverse chronological Wall that users experience in its current format. And instead, all Facebook content – posts, photos, apps – will be integrated onto one page. 

    Gone are ...

    Comments (1) | Permalink

    Posted by: Jenni Baker

  • Should you pay consumers to ‘like’ your brand?

    21 September 2011

    By Richard Jackson, director, Session Digital

    Social commerce is the new buzzword in e-commerce, and many new companies are offering tools that facilitate incentivised referrals to online customers at checkout. Although in principle I would applaud any effort to help retailers increase sales, this type of paid advocacy could in reality end up doing more harm than good to premium brands that really value their reputation and their relationship with their customers. 

    To really achieve strong advocacy, the entire ecommerce activity should be focused on the customer from its core, delivering an engaging and positive experience that is easy-to-use, rewarding ...

    Comments (0) | Permalink

    Posted by: Session Digital

    Tags: Social commerce, E-commerce, Branding

  • There must be an easier way ...

    20 September 2011

    A couple of months ago there was some chatter in our office about “how fun it would be to jump out of a plane for charity” – this is not my definition of fun!

    However it appears that 13 people at Arena Media disagree with me and they are going to be doing this to support Breast Cancer Care.

    Arena Media 

    The team is looking to raise £3,000 via a number of fundraising events at the agency over the coming few weeks, including a sponsored silence from chief strategy officer Dan Clays and a ‘general dogs body’ auction where the lucky ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Agency Developments

  • How far should you extend your brand?

    20 September 2011

    One of the most powerful ways to generate additional profits from a strong brand is simply to extend it to new items, product categories and countries. The rewards seem obvious. Now you can sell more stuff to more people, more often. But there are risks as well. When it comes to line extensions, one of the risks is that new items will simply cause confusion and hinder people from choosing the brand at all.

    The fact that too many items can actually reduce sales is highlighted by Barry Schwartz in his book, The Paradox of Choice – Why Less is ...

    Comments (3) | Permalink

    Posted by: Nigel Hollis

    Tags: Reputation

  • Why Facebook, Yahoo and Microsoft are all still better than AOL

    16 September 2011

    Tomorrow marks the four year anniversary of AOL, once the largest ISP in the US, announcing plans to become an online advertising business. Here is a quick look at what AOL has done over past few years to mark this rebranding effort and a benchmark of how far they have got to go:

    ...

    September 17, 2007: AOL announces plans to relocate its corporate headquarters from Dulles, Virginia to New York City and combines its various advertising units into a new subsidiary called Platform A. AOL acquires Advertising.com.

    October 15, 2007: As part of the impending move to New York ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Reputation, Display

  • How acting is not so dissimilar from content marketing

    15 September 2011

     

    I used to be an actress. Most people don’t know that about me now since it’s been six years since my last performance. What I particularly loved about acting in the theatre versus film was feeling the audience and reacting to them. When it was a comedy, whenever I’d hear the audience roar with laughter, I knew that they had not only understood the joke, but were also fully engaging with the comedy of the play. I could then stretch that joke a bit further and play along with them. I had the audience on my hook.

    Even when ...

    Comments (50500) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: content strategy, Content

  • It is no longer about costs. It is about costs.

    14 September 2011

    Are agency rosters getting harder to manage or easier? 

    (the picture is not a clue btw, honest)

    Earlier this month I heard again another very senior marketer ask a room of people (other very senior marketers) how to best manage a large roster of agencies. This is a big question, and in our experience becoming increasingly frequently asked. It's advisable (for sanity's sake)to consider this a simple problem rather than a complex one. 

    I believe the issue has two elements, firstly to get agencies aligned and focused enough to be able to collaborate in a constructive way that does not ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, pitches, Remuneration, Measurement, ROI & effectiveness, media costs, Ad Spend

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