This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

  • What brands can learn from the Ghana Think Tank

    31 August 2011

    Cross-cultural marketing is one of the most challenging disciplines in business today. Marketing to people in different socio-economic groups is difficult, but once you layer on cultural biases, the challenge increases exponentially.

    An example of how something can work well in one country, but not for another, can be taken from a visit I made to the Vava’u Island Group in Tonga. As we stepped off the plane we found a brand new control tower and baggage center, the building of which had been funded by the European Union.

    However, we did not go inside. Instead, luggage was delivered by ...

    Comments (2) | Permalink

    Posted by: Nigel Hollis

    Tags: Globalisation

  • SEO: Google’s Organic Search Sitelinks Offer Brands More Online Visibility

    30 August 2011

    by Doug Platts

    Brand marketers cannot afford to be passive in their online marketing efforts in today’s search culture. One of the most important aspects of today’s online marketing is in the search engine results page (SERP). Google Sitelinks are arguably the best feature to come to the search engine results page (SERP) for brands in the past 5 years. The evolution and growth of Sitelinks has been especially interesting for brand marketers to watch, and the latest changes to Sitelinks offers a very real chance for your brand to directly benefit in a big way.

    We cheered when they ...

    Comments (5) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Online advertising, Search, Google

  • Making your media money work harder

    30 August 2011

    by Bob Nash

    ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. So said the American advertising pioneer John Wanamaker nearly a century ago – and today a modern version of this problem is causing today’s marketers bigger problems than ever.

    The trouble is this: as we all develop ever-more complicated multi media campaigns, it becomes exceptionally difficult to assess exactly which elements have the biggest effect on the campaign as a whole.

    Finding a solution for this problem can make a huge difference. Because, if you can assign a value ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Ad Spend

  • $3bn GM global media review: cost-cutting or cost-management?

    26 August 2011

    You’ll no doubt have found it hard to miss the news that this week General Motors announced a review of its global media spend, estimated to be in excess of $3bn. The business is currently split regionally, there is no suggestion yet that this is a consolidation and we don’t yet have sight of the broad brief. I found it interesting that much of the debate and discussion when this was announced was the assumption that this was inevitably a “pre-double-dip” cost-cutting exercise which many accused Unilever and Vodafone (amongst others) of conducting in 2009 as the first recession ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, auditors, pitches, media costs

  • Shutting down social media, not the answer...

    26 August 2011

    Whether it's books, newspapers, television, and now social media, no matter what media channel or period we live in, the recurring issues of censorship and freedom of speech will never fail to haunt us. Perhaps deemed a human curse, a deeper issue related to our rights as humans, we will always demand our rights to be free to say what we want. The problem always comes when it leads to violence and civil unrest Some will argue that civil unrest is necessary to undo the tyrannical powers that control us. Others will demand censorship to control the masses. What side ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media

  • Top 10 Steve Jobs infographics

    25 August 2011

    Steve Jobs stepped down today as Apple's Chief executive. As this influential figure in the media industry takes a break from the spotlight, we couldn't help but peruse the web to see what others were saying about him and his departure. In our research, we discovered that the man (and Apple) have inspired many interesting infographics--I say "interesting," because some are indeed interesting and others are well.... "interesting."  So here's to infographics and Steve Jobs, enjoy!

     

    1. Apple form factor evolution: 1976 through 2007

     

    2. What's inside Apple University?

     

    3. 15 things you didn't know about Steve ...

    Comments (12) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Apple, Steve Jobs

  • Top 10: How can marketers embrace gaming?

    22 August 2011

    As we all know, gaming or "gamification" is increasingly becoming a hot topic with marketers. It is seen as a new way to engage consumers. "Engage" also being the hot word coming out of every marketers' mouths...! However, despite all this excitement, there is a clear disconnect between the growth of this medium and the level of understanding about the opportunites it provides among the client and media buyer community. In fact, according to recent poll by M&M, 67% of international planners and key clients feel that their knowledge of maximising marketing opportunities within gaming is below average.

    Thus, in ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Gaming

  • Cost vs. Return: Marketers & publishers share the mobile pain, part 2

    22 August 2011

    Yesterday, I kicked off a two-part series investigating the pain points that marketers and publishers experience with their mobile strategies to offer some ideas on how to improve efforts. In Part 1, I chatted about marketers’ struggle with low engagement with the apps they create and the opportunity to first optimize their websites for mobile viewing in order to mine data to inform future app development. Now let’s take a look at what’s ailing publishers.

    Part 2: Publishers’ Challenge and Opportunity of Monetization

    Fortunately for publishers, the content they produce on a daily basis is something mobile readers want, so ...

    Comments (0) | Permalink

    Posted by: John LoGioco

  • So why should I "like" or "follow" my yoghurt brand?

    19 August 2011

    According to the Irish Times (2011), the Irish are the most prolific users of social media in Europe and more businesses use social media here than any other European country.

    What I love about social media is getting live research about a brand. It is in fact a giant real-time conversation that companies can jump on to uncover insights and opportunities for improvement.

    For example, if I type Groupon into Twitter, I see comments from all over the world about the company. People are saying it is going bankrupt, and journalists are tweeting articles suggesting it is an unfocused ...

    Comments (0) | Permalink

    Posted by: Michael-Philippe Bosonnet

    Tags: Social Media

  • Cost vs. Return: marketers and publishers share the mobile pain, part 1

    19 August 2011

    At Outbrain, we are fortunate to work with both marketers and publishers on both desktop and mobile initiatives. In recent meetings, when discussing mobile strategies, we are hearing both sides complain about the ROI around their mobile efforts, largely due to low levels of engagement (for marketers) and a monetization disconnect (for publishers). In this two-part series, I will take a look at the pain points that marketers and publishers experience around their mobile strategies and some ideas on how to improve their efforts.

    Part 1: Marketers See Low Engagement
    Marketers complain most about the low level of engagement ...

    Comments (0) | Permalink

    Posted by: John LoGioco

  1. 1
  2. 2
  3. 3
  4. Next page

Tags