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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The greatest name in media

    29 July 2011

    You may remember that last month, the M&M team came across what could only be described as the greatest appointment picture of all time. Today it gets better - when writing up a piece about Subway’s new mobile campaign, we came across quite possibly the greatest name in the media and marketing world – Subway’s director of digital marketing, Joost Zimmerman.

    We think we could be on to something here. Any suggestions on who else could join the ranks of our ‘Greatest _________ in Media’ shortlist?

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • The conversation prism

    29 July 2011

    I just stumbled upon this handy conversation prism, which does a great job of summarising the social media universerse. Although there are many social media infographics out there, this is the first one I have come across that is this inclusive.

    What this infographic does well is emphasise that the social media platforms are not integral to the strategy. They are in fact merely channels that temporarily host the information at hand. Draftfcb's Martin Talks brilliantly outlines this thought in this week's opinion piece "Breaking out of Facebook." Indeed, he maintains that the secret to a successful social media strategy has nothing to ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

  • The fastest way to mobile for brands - An infographic

    28 July 2011

    The mobile channel continues to evolve at an alarming rate. As each new generation of handsets incorporates the latest technology, and as operators improve their data coverage, the app is no longer the only solution for brands looking to exploit the mobile channel. 

    This isn't to say that the app is over, but it is true to say that it is by no means the only option. To help illustrate the options available to marketers, Alterian have come up with this rather smart inforgraphic that highlights the app development process. There is also a very good booklet called 'Mind the ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Mobile

  • Digital media facilitates localisation as well as globalisation

    25 July 2011

    In my book, The Global Brand, I highlighted contrasting trends towards globalization and localization and last year, I reported on one localization trend that is still going strong: the rise in the number of farmer’s markets.

    At the time I could not substantiate the other localization trends, but news that teenagers are reviving local languages via social media suggests that this trend is also alive and well.

    While some people are deliberately trying to use crowd sourcing to revive dying languages, others are using these languages to be cool. Bizarre though it might sound, teens in southern Chile ...

    Comments (24749) | Permalink

    Posted by: Nigel Hollis

    Tags: Globalisation

  • An expert view on the future of Google+

    22 July 2011

     

    Last week, I shared with you my thoughts on Google+ in this post. Given that 10 million people have already signed up to use the service, I believe that Google+ is going to give Facebook a run for its money. But I thought I’d ask our senior vice president of Millward Brown Dynamic Logic’s Emerging Media Lab, Ali Rana (@Alirana), to share his views of Google+ from a technology perspective.

    How would you describe Google+?

    Google+ is a hybrid of several different services, incorporating aspects of Twitter, Facebook, group messaging, video calling, and photo sharing. It’s linked to ...

    Comments (2) | Permalink

    Posted by: Nigel Hollis

    Tags: Social Media

  • “A horse! A horse! My kingdom for a horse!”

    19 July 2011

    Stop horsing around and get a load of this... These paper-crafted horses popped up on the streets of London to promote a new upcoming band called ‘Dry the River’.

    The 3D horses are a superb example of creative out-of-home advertising and illustrate how such a simple idea can work wonders at grabbing your attention. It also goes to show that when a brand [in this case a band] is restricted, be it by a small budget, lack of technology etc., they are forced to think outside the box. And the result: Fantastic!

    “We thought it would be interesting to make ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Creativity, OOH

  • A weekend to remember

    18 July 2011

    Well this weekend has certainly been one for the record books...

    Not only did the final instalment of J.K. Rowling’s hugely successful franchise Harry Potter and the Deathly Hallows Part 2 break all-time box office records on both sides of the Atlantic, but the Beckham’s introduced their first baby girl (after three boys, this counts as a record!) to the world via both Facebook & Twitter – gone are the days of waiting for your weekly glossy.

     

    The FIFA Women’s World Cup final made big news with Japan beating the US in Sunday’s final, but not only that, as ...

    Comments (1) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Online, Facebook

  • Content marketing needs content strategy

    15 July 2011

    In a recent interview at Cannes Lions, Arianna Huffington states that the internet has grown up. Indeed, it’s grown out of its adolescent phase, which involved exploration, junk food, and indiscriminate dating. In the internet's adult phase, people are now looking for a curated and civil experience, involving engagement and giving back. Arianna Huffington goes on to emphasise that in this adult online age, brands are becoming publishers.

    In effect, people are now looking for an online experience and brands must learn how to deliver that to them. In this new age, websites become a hub for relevant aggregated content attesting to the ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: content strategy, Content

  • News of the World – telling your Coulson from your Murdoch

    13 July 2011

    There is a great article in this week’s Newsweek about the News of the World hacking scandal and the potential fallout for News Corporation written by Carl Bernstein – the king of covering a scandal and potential cover-up.

    In an ode to Carl the cover story is even called ‘Murdoch’s Watergate’.

    However, while the feature is great – not too long, to the point and insightful – the accompanying ‘World Web’ graphic at the bottom of the piece is a little more puzzling.

    Is it me or does Andy Coulson look exactly the same as James Murdoch – even ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Print

  • On the hunt for challenger brands

    13 July 2011

    M&M is on the hunt for biggest and best Global Challenger Brands to feature in the next issue of M&M.

    We are looking for brands that might not yet have a global reach but are dominant enough in their home market to have the big global players paying attention – or they soon will be! 

    For example, in China think of Li Ning, possibly the biggest sports brand you have not heard of, or the sweets manufacturer Hsu Fu Chi which was recently acquired by Nestle.

    M&M’s ‘Next 100’ will feature in the Q4 issue. To make sure that ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Globalisation, Emerging Brands

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