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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Why do people follow brands?

    30 June 2011

    Well apparently most consumers who follow brands online are only in it for the perks! Social CRM specialists Get Satisfaction conducted a survey which revealed that around 40% of Facebook, MySpace and Twitter users follow brands to get access to discounts and special deals.

    Check out this nifty infographic - it explains a little more...

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • Diana at 50: What if?

    29 June 2011

    With what would have been Princess Diana’s 50th birthday coming up at the end of this week, Newsweek has taken the controversial step of imagining what her life would have been like if she were still alive today.

    The July cover issue features a startling computer-generated image of what would have been a 50 year-old Diana, walking alongside [her daughter-in-law] Kate Middleton. British journalist and Newsweek’s editor-in-chief, Tina Brown, is the brains behind the article which has been widely criticised as ‘just plain bad taste’. Agreed!

    newsweek diana cover

    So how would the Princess’ life have panned out, had she not died in ...

    Comments (16) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Reputation, Facebook

  • Don’t tell me ... show me

    29 June 2011

    Believe it or not there is more to the Cannes Lions Festival of Creativity than late night beach parties, yachts and having drinks on the Carlton Terrace.

    There are meetings. There are plenty of meetings, and everyone showing you the latest thing they have created and why it is better than the competition on the creative, media agency and media owner side.

    By far my winner for the “look at what we have got” category was Google. It was not that they had anything new to show – in fact I had seen it all before but it was the ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Google

  • NFC: "Payment is just the tip of the iceberg"

    28 June 2011

    By Carsten Kraus

    The powerful combination of mobiles and geo location technology is the latest thing to be getting marketers hot under the collar, as they focus on delivering location-based activity to boost sales. But to my mind there is a bigger story here.

    Currently we are heavily focused on Near Field Communication (NFC) technology as the key to delivering the dream of the cashless society. While this looks increasingly likely to happen sooner rather than later, payment is just the tip of the iceberg for how NFC is likely to impact on our lives.

    By allowing people to interact ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

  • Cannes: Special Award Winners

    27 June 2011

    So that’s it – Cannes International Festival of Creativity is over for another year. If you missed anything, fear not: M&M has set up a dedicated page on our website with everything you need to know from the festival – from the shortlists to the winners, seminar clips and the best of the tweets.

    But before we draw the curtain on this year’s festival, let us reveal this year’s Special Award winners...

    Direct Agency of the Year

    1. Ogilvy Argentina, Buenos Aires, 2. Åkestam Holst, Stockholm, 3. Ogilvy Brasil, São Paolo

    Media Agency of the Year

    1. Jung von Matt, ...

    Comments (1) | Permalink

    Posted by: Jenni Baker

  • Cannes: Friday round-up

    24 June 2011

    How embarrassing - Ad agency flies spelling error across Cannes skyline

    @the_mediablog: PR firm creates a banner to tow behind a plane above Cannes-spells key word wrong: http://twitpic.com/5g1ofs #canneslions

    @tim Unilever CEO on consumer power. “If they can bring Egypt government down in six weeks they can bring us down in nanoseconds.” #canneslions

    @BBHLabs Strong use of "dishabituation" in #Hegarty's #canneslions speech - difference wakes us up.

    @zachrodgers Patti Smith: "the internet is based on advertising, and you can feel almost like you're being devoured." #canneslions

    @badbanana Patti Smith to the ad industry ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • Would you share as much if Facebook were offline?

    24 June 2011

    Everytime Facebook comes up with my grandparents, they always reiterate how scary it is that people share such personal information online. Publishing personal information--such as relationship status, favourite movies and the like--on the social media platform has become the norm for most people these days, but are they really ok with it?

     

    This video is a hiliarious reminder that maybe oversharing is not all that cool:

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media

  • CannesAlso Exhibition: The Big Book

    24 June 2011

    The people behind Cannes Lions have launched a brand new initiative at this year’s 58th International Festival of Creativity called CannesAlso, which comes in the shape of a big book.

    The idea behind CannesAlso is to showcase the work of those people in the creative marketing industry who produce art in their spare time. The inaugural exhibition, which focuses on photography, has been displayed all week outside the Palais des Festivals.

    Aptly named ‘The Big Book’, it’s pretty self-explanatory – it’s a giant book! But one that features 1,200 photographs inside.

    big book

    Eleven images have been specially chosen by acclaimed ...

    Comments (2) | Permalink

    Posted by: Jenni Baker

    Tags: Creativity, Photography

  • Cannes: The Grand Prix winners so far...

    23 June 2011

    Design Lions

    THE COSMOPOLITAN DIGITAL EXPERIENCE
    Advertiser: The Cosmopolitan of Las Vegas
    Agency: DIGITAL KITCHEN Chicago, USA 

    Cyber Lions

    THE WILDERNESS DOWNTOWN
    Advertiser: Google
    Agency: CHRIS MILK SANTA MONICA, USA

    RESPONSE CAMPAIGN
    Advertiser: P&G
    Agency: WIEDEN+KENNEDY Portland, USA

    PAY WITH A TWEET
    Advertiser: Innovative Thunder
    Agency: R/GA New York, USA

    Media Lions

    HOMEPLUS SUBWAY VIRTUAL STORE
    Advertiser: Tesco
    Agency: CHEIL WORLDWIDE Seoul, KOREA

    Radio Lions

    1. BUD
    2. LOVE
    3. TOBY
    Advertiser: Mercedes-Benz
    Agency: NET#WORK BBDO Johannesburg, SOUTH AFRICA

    Outdoor Lions

    DECODE JAY-Z WITH BING
    Advertiser: Bing/Jay-Z
    Agency: DROGA5 New York, USA

    PR Lions

    BREAK UP
    Advertiser: National Australia Bank...

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • Cannes: Thursday tweets

    23 June 2011

    Beer ads take Aussie work onto the Film Lions shortlist



    @mumbrella In the end it's beer ads that get Australia on award shortlists... Not that there's anything wrong with that #CannesLions. See more

    @BrandDNA "Great leaders know their job is to create the right conditions. Not command and control' -Sir Ken Robinson #CannesLions

    @MPG_Global: Behind the Scenes with Jury President Maria Luisa Francoli #canneslions #gomlf  Watch the video here

    @wgsn Doing something you love = energy. At the end of the week you might be physically tired but you'll be spiritually buoyant #canneslions

    @badbanana "Real innovation and creativity ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

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