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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Is curated content king?

    25 May 2011

    The other night, while coming home from work, I picked up the London Evening Standard and stumbled upon Gideon Spanier's wonderfully comprehensive article entitled "Advertising and content collide as digital blurs rules." As the digital content curator of M&M, I could not have come across a more pertinent article to what I do. Although everything Spanier discusses in the article was deeply analysed at the Festival of Media in spectacular Montreux this year, this read honed it all in for me.

    Today's digitally savvy audience see right through traditional advertising. So how can brands cut through the ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Content, Digital Content Curator, branded content

  • Secret Service social gaffe

    20 May 2011

    Government agencies need to tread very carefully when dabbling in social media. The latest gaffe to hit the blogosphere comes from the U.S, where the Secret Service has apparently been forced to issue an apology for the following tweet:

     

    One would think the U.S Secret Service, or indeed any national organisation involved in covert operations, would be the last organisation to run a Twitter account. Even if it did, surely posting a running commentary of what it was up to flies in the face of being, well, secret.

    Regardless of the implications for natonal security, it's comforting to know ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media

  • Google: Socially awkward

    19 May 2011

    It feels like we’ve been saying this for years now, but Google is proving time and time again that it simply does not understand social.

    DodgeballDodgeball

    When it purchased Dodgeball back in 2005, Google was four years ahead of the global trend for location-based services. By buying the market leader, it had a huge opportunity to capitalise on and dominate the market before it emerged. What did Google do with it? Discontinued the service and released its creator, Dennis Crowley, to continue with a new project. A few years later, he created Foursquare, which is currently seeking funding at a ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media, Google Buzz, +1, Google Wave, Google

  • Making sense of Microsoft acquisitions: An infographic

    19 May 2011

    It turns out the best way to track the various acquisitions made by Microsoft over the years is to use a transport map.In a neat move, different business operations are represented by different 'train' lines, and the whole graphic succeeds in elevating a potentially dull subject into something a lot more interesting!

    The creative brains behind this is Richard Robins.

    Comments (0) | Permalink

    Posted by: Mark St Andrew

  • Best of the Tweets from Day 2 at the Festival

    10 May 2011

    You can catch-up on all of the chatter from the Festival of Media on twitter by following: @mandmglobal, @creamhq or @festival or by using the hashtag #fom11


    Session five: Ideation and the social network

    “Who will provide prime content in the future if print journalists cannot protect their work #FOM11” - @60spindoctor

    “RIM is the most penetrated brand on Facebook. RIM is one degree separated from 400,000,000 people. #fom11” - @CreamHQ

    “#fom11 Brian Wallace of RIM making strong case for importance of Brand "owned" content / media in future.” - @jackklues

    “We need more analysis not just dashboards for social ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Festival of Media Global

  • Mobile reaches next billion

    10 May 2011

    Mobile devices present the media industry with the opportunity to reach the next billion consumers.

    News Corporation’s chief digital officer Jon Miller, who has been crowned the Festival of Media Awards’ first ‘Media Visionary’, earmarked the importance of mobility in the final session on content.

    Miller backed his assertion with the insight that smartphones are overtaking PCs in sales figures, and consumers in emerging markets are turning to mobiles for internet access.

    Miller also heralded the impact of the iPad and revealed that annual subscriptions are outstripping demand for monthly subscriptions on the company’s dedicated newspaper for the iPad, The ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Online, Festival of Media Global

  • No linear approach

    10 May 2011

    Unilever’s Luis di Como expressed his belief that there is “no linear approach” and that marketers should tackle multiple channels when planning campaigns.

    Speaking in the final session on content at the Festival of Media Global, di Como said: “We have lots of isolated tools around the globe to measure our campaigns but we need integrated systems.”

    He also believes that consumer will become more willing to give their data in exchanges for meaningful, personal experience as the industry tackles increasing scrutiny on handling data.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Measurement, Festival of Media Global

  • Harnessing consumer engagement

    10 May 2011

    In the penultimate session of the Festival of Media Global, Kraft Foods vice-president of global media services Mark Stewart outlined his five principles to creating engaging ad strategies:

    1)      Creating a meaningful role
    2)      Understanding your consumer
    3)      Have an engaging creative idea
    4)      Set overall behavioural objective and role for each tactic
    5)      Don’t forget to involve your consumers

    “It’s almost impossible not to involve consumers in campaigns,” he said. “You could argue they always have been but the breadth and volume has increased.”

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity, targeting, Festival of Media Global, Consumer insight

  • Digital + emerging markets = too much chatter

    10 May 2011

    PHD’s Mike Cooper drew a parallel between the industry focus on digital and that on emerging markets. “Just as you spend a disproportionate time talking about emerging markets because they are the future, so you spend a disproportionate amount of time talking about digital because it is the future,” he said.

    While digital represents the future, it’s also helping traditional channels.

    “Digital and all the forms of digital are at the top of the list but I’m beginning to see a tipping point toward the innovation across traditional,” said Laura Desmond, referring to an increasing emphasis on address-ability, digital out ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Social Media, Online, Globalisation, Festival of Media Global

  • Clients demand digital accountability

    10 May 2011

    Digital is suffering thanks to its status as a fledging media was the verdict in a Q+A with agency senior execs from across the industry.

     “The focus on what digital will deliver to me is much more intense, perhaps unfairly,” said ZenithOptimedia’s, John Taylor. “TV has been around for a long time you, even if there’s only 10% of digital they want to know exactly what it will deliver. Let me learn for the future and how this is going to grow.”

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Social Media, Online, Globalisation, Festival of Media Global

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