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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Peroni Nastro Azzurro launches new global campaign

    28 April 2011

    Peroni nastro azzuro

    SABMiller is launching a new global campaign for its Peroni Nastro Azzurro brand which takes inspiration from its Italian roots.

    "Primavera / Estate’ (Spring / Summer) was filmed in and around Lake Como and will appear in cinema and out-of-home. Produced by the global creative agency The Bank, the ad features the Italian recording artist Mario Biondi who recorded the soundtrack to the campaign. Both English and Italian versions of Biondi’s remake of ‘My Girl’ will to available to download on iTunes. Alternatively, consumers can listen to the soundtrack on www.peronimygirl.com.

    The latest Peroni Nastro Azzurro work follows on ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Content

  • Big Brother is NOT watching you...

    27 April 2011

    The M&M team aren’t suspicious. Only last week we replied promptly to a very kind email we received from a gentleman from Burkina Faso looking to share an extortionate amount of unclaimed money with us (we’re talking MILLIONS).

    It’s a winner for both parties and although we haven’t heard anything from him in a while we’re pretty sure he’s just going through the tedious paperwork required to complete the transaction, since we paid the initial admin fee. 

    However, the ability of our iPhones to tell us where we are at any given moment and direct us home has stimulated our ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Legislation, Reputation, Consumer insight

  • Want to be a CEO? Change your name

    27 April 2011

    C Squared Towers, the home of M&M Towers, appears to be doubling as a baby factory. There have been a staggering amount of babies born to staff who work here lately, making the topic of names a big deal.

    Now thanks to the good folks at LinkedIn there is now added pressure when it comes to selecting a name, apparently it will determine whether or not your child will become a chief executive.

    LinkedIn has more than 100 million members and it has scoured its database to determine the top names for CEOs globally.

    According to the LinkedInsights data, the ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Consumer insight

  • The Tweet topic explorer-- a new branding exercise?

    26 April 2011

    I've just come across this Twitter visualisation tool, where you can enter any Twitter account and it will generate a word cloud illustrating all the topics regularly discussed. Created by Jeff Clark at Neoformix, this cool interactive tool uses word cluster diagrams to show the frequently used words in tweets and how they are used together. The words are also colour-coded if they are found in the same tweets.

    This is an example from our @mandmglobal account:

     

    Having just graduated from a Masters in Marketing, I find this tool oddly reminiscent of the numerous brand diagrams I ...

    Comments (17967) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Twitter, Social Media, Content, Online, Digital Content Curator, Reputation, Branding

  • Get ready to collect your prize!

    21 April 2011

    Thanks to all those who took part in the Sales Benchmarking Survey in March. M&M can now exclusively reveal the prize winners...

    In first place, and the winner of an Xbox and Kinect, is Peter Colvin, MEC Global.

    The five runners up, and winners of a Powermat, are:

    Yinka Akindele, Turner Broadcasting

    Christine Francois, Orange, FT Group

    Peter Lammerhuber, GroupM, WPP

    Bohdan Pawlowicz, Aart Design

    Caroline Wilkinson, BBC

    Congratulations to all our winners. Prizes are on their way... Enjoy!

    The results of the Sales Benchmarking Survey will appear in the Q2 issue of M&M.

    Comments (0) | Permalink

    Posted by: Jenni Baker

  • Royal Wedding generates new levels of buzz

    20 April 2011

     Will and Kate

    With just over a week to go until the biggest day of the year, when the world is invited to see Prince William tie the knot with the lovely Kate Middleton, I can hardly contain my excitement. And apparently I’m not alone...

    The Metaphorix Royal Wedding Report, carried out by research agency Conquest looked into how the UK’s population really feels about bride-to-be Kate, Prince Wills and their upcoming wedding and the result appears to be positive.

    Some of the findings were quite astonishing. First of all, it showed that Kate, simply for just being who she is, ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Reputation, Branding

  • Magnum turns internet into our playground

    14 April 2011

    Magnum1

    In our digital age, we constantly hear about how engagement is the new way forward. Some brands still struggle with this, but Magnum is one that has taken this notion to a brilliant new level. Reminscent of a thrilling video by Intel, Magnum's new interactive campaign to promote the new ice-cream flavour features a woman controlled by the user with the arrows and spacebar, as she runs through the internet to catch chocolates. Taking the notion that the internet is a treasure trove of pleasure, we, the woman controlled by the user, see the internet in a whole new ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Consumer insight

  • The sustainable marketer

    13 April 2011

    Sustainability is not necessarily a buzzword in China, however Unilever’s Keith Weed kicked-off the WFA Global Advertising Conference in Beijing with an explanation of what drives the world's second largest advertiser: sustainable growth.

    Weed explained how sustainable growth covers the scope of overall business growth as well as growth that is not detrimental to the environment. According to Weed, marketing and advertising plays a key role in driving sustainable growth, which he described as one of the biggest challenges of our generation.

    “Marketing can help people with changing their behaviour and changing behaviour is not easy. I challenge you all ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sustainability

  • Separating the voices that matter

    07 April 2011

    One of the benefits of the internet age is that it has given every wannabe opinion-former the opportunity to share their views no matter how outlandish and controversial it may be.

    The downside of this is that it makes it difficult to decipher the voices that matter from those that don’t.

    SAY Media has come to the rescue separating the tin-foil hat conspiracy theorists from the Oliver Wilde’s of the online world with its SAY 100 list. The list takes ten major categories from Technology and Travel to Style and Parenting and offers up 10 key influencers for each of ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Online

  • Skittles and surrealism

    07 April 2011

    They're a bunch of kerrazy cats at Skittles. Okay, so the Twitter-as-homepage experiment wasn't 100% successful, and could well be regarded as a case study in what happens when you allow the lunatics to takeover the asylum. For those unfamiliar with the story, a couple of years ago Skittles replaced its homepage with a Twitter stream. An unmoderated Twitter stream. Give a monkey control of its own environment and it'll fill the world with bananas = give web users an unmoderated social media feed and they'll turn the air blue. Two days of profanity later, Skittles quietly abandoned the experiment....

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Creativity

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