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About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Social Media—the end of tyranny?

    29 March 2011

    Last week, Yuli Edelstein, an Israeli minister of diplomacy affairs, sent a letter to Facebook’s Mark Zuckerberg imploring him to remove the Facebook page ‘Third Palestinian Intifada,’ which called for an uprising in occupied Palestinian territory. The page, created on 6 March, has a staggering 240,000 members.

    Indeed, with the help of sites like Facebook and Twitter, the Arab world has been up in arms. An Egyptian recently named his newborn daughter ‘Facebook,’ in honour of the social media platform. And let us not forget YouTube’s crucial role in Iran’s protests in June of 2009. 

    Who would have guessed when ...

    Comments (3) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Legislation, Social Media

  • Chasing a captive audience

    29 March 2011

    I am very rarely left speechless. I have even been referred to as chatterbox on the odd occasion. However, a news story from The Buffalo News in the US has put me in this space and rather than summarise I might as well just let the opening of the article speak for itself:

    “The Erie County Holding Center, which has had its share of problems in recent years, soon will be on the cutting edge in this respect: It will allow bail bondsmen and defense lawyers to advertise on a high-definition television screen aimed at defendants minutes after their arrest....

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: targeting

  • Is It OK To Bash Your Boss On Facebook?

    25 March 2011

    Last November, the National Labor Relations Board in the US filed a complaint against a company for firing an employee for criticising her boss on Facebook. This is the first reported case in which the Labor Board intervened in a case involving social networking.

    While at first this attack on Facebook made me smirk—finally a crackdown on Big Brother (!), I soon came to realise, how special is this case anyway? After all, since the beginning of corporate time, employees have been complaining about their bosses, whether around the water cooler or over an after-work beer. Sadly, there is nothing ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media, Online, Privacy

  • Media Travellers ... M&M needs you!

    24 March 2011

    M&M is looking to update its Media Traveller columns for 2011.

    Do you know the best hotel in Paris or best restaurant in New York? Why not share your expertise with your peers and give a fellow traveller a hand?

    Your top tips will feature online in our Media Passport section and possibly in the magazine as well!

    We are currently looking for tips on travelling to major cities in Argentina, Australia, Belgium, Brazil, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Turkey, UAE, UK, US

    Email martina@csquared.cc  for ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

  • Who's better CNN or BBC World News?

    24 March 2011

    Now is your chance to decide!

    Last year National Geographic was crowned the most creative of the TV bunch and Google the best ROI provider of the online players, now it is time to tell us who is the best in 2011.

    M&M’s industry wide survey aims to understand more about the international media landscape as part of its remit to report upon and inform the international media community.

    The linked survey below is designed to uncover attitudes towards different media channels in 2011, analyse spending trends and understand how different media owners are evolving in an increasingly complex media ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Creativity, Online, Agency/ client relationships, Reputation, Print, TV, Remuneration, Consumer insight

  • Could Murdoch's iPad Daily cut it in the UK?

    24 March 2011

    In the light of news that Murdoch's iPad only newspaper - the Daily - is coming to Europe, guest Cream blogger Rebecca Ironside ponders the question: Will it work?

    Murdoch 

    There’s a fundamental dichotomy at the heart of Murdoch’s new US iPad ‘newspaper’ launch, The Daily.

    It’s being branded as a ‘unique’ media venture. Unique is right – it’s a once-daily (hence the name) updated iPad app that tries to feel like a newspaper, and it’s only available in the US at the moment. All content is paywalled, sharing isn’t easy, and only in ‘certain circumstances’ will any story be ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Online

  • Chrysler takes the social media wheel

    14 March 2011

    In social media even the slightest slip can spell disaster, especially when you’re dealing with a brand. Social media agency New Media Strategies and one of its poor faceless ex-employees will be able to testify to this.

    If you’re going to tweet from a brand’s Twitter account, it’s probably best not to do the following:

    1)      Drop the f-bomb

    2)      Slag off its home market

    With this in mind, would you tweet the following from a Detroit-based carmaker:

    “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive”

    If ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Social Media, Reputation

  • Olympic Security Woes

    11 March 2011

    Forget broadcast rights and doping scandals all everyone at the Global Sports Forum in Barcelona wants to talk about is security.

    Following the recent terrorist attack in Moscow - Dmitry Chernyshenko, president, Organizing Committee Sochi 2014 - was asked how he was going to guarantee that the Games would be safe. His response was a bold one: “Sochi will be the safest place for the Games ever.”

    When the same question was poised to Carlos Nuzman, president, Organizing Committee Rio 2016 his response was: “My number one issue will always be transport, and then security. It is transport, not security, ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sponsorship

  • Whose name is on your balls?

    10 March 2011

    Adidas’ senior vice president global sports marketing Jocelyn Robiot is not sure that Adidas would be able to walk away from its 40-year partnership with UEFA without some major regrets.

    “You don’t want to see someone else’s name on your balls,” said Robiot at the Global Sports Forum in Barcelona. “This partnership is a little different because we are friends and football is a part of our DNA.”

    You can keep up to date with M&M’s coverage of the Global Sports Forum by following @mandmglobal on Twitter.

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sponsorship

  • Is Yahoo going to be Eurosport in 6 years?

    10 March 2011

    This was the questioned poised to Yahoo’s senior vice president & managing director EMEA, Rich Riley, at the Global Sports Forum in Barcelona, during a session which looked at how brands can use sport in their everyday strategy.

    While Riley said no - a diplomatic answer considering the fact that Yahoo and Eurosport have a joint online offering - the question is a valid one. With the global increase in online video usage and the number of people who watched the 2010 World Cup online, it would make sense the Yahoo would go into the space of broadcasting sporting events ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Online, Business models, TV

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